×
You will be redirected back to your article in seconds

Box Office: ‘Butler’ Impresses With $17 Mil, Staves Off Trio of Wide Releases

'Mortal Instruments' grosses meager $14 mil in five days; 'World's End' does well with $9 mil in three

A trio of counterprogramming wide releases, led by Sony-Screen Gems’ Y/A adaptation “The Mortal Instruments: City of Bones,” with an estimated $14.1 million in five days,  were no match for “Lee Daniels’ The Butler,” which fell a scant 31% in its second weekend, for a projected $17 million through Sunday. The Weinstein Co.-distributed pic has cumed north of $52 million and counting.

Overseas, Universal stomped away with the No. 1 pic this weekend as “Jurassic Park” 3D grossed an estimated $30 million, of which a dino-sized portion of $28.8 million came from China. The re-release, which launched domestically back in April, has cumed $44.5 million internationally, for a global tally of nearly $90 million.

Despite the lack of sizable Stateside openings, the domestic box office continued its year-over-year streak, up approximately 15% over 2012.

Focus Features’ apocalyptic-themed spoof comedy “The World’s End” did its best to keep the overall momentum going; the film debuted with a solid $8.9 million from only 1,549 theaters. By comparison, “City of Bones,” which bowed at more than twice that many locations, grossed a modest $9.3 million Friday-Sunday. Sony launched the teen girl-targeted film midweek hoping to attract teens still on summer break.

“I certainly think there is room for growth,” said Sony distribution prexy Rory Bruer. “(The film) was up 20% Friday-to-Saturday, which you normally wouldn’t expect from a teen girl film.”

SEE ALSO: How ‘Lee Daniels’ The Butler’ Forces Americans to Confront Civil Rights

Also bowing this weekend, Lionsgate’s horror pic “You’re Next” grossed a meager $7.1 million in three days. Pic likely was affected adversely by coming after the summer’s previous horror offerings, “The Purge” and “The Conjuring.”

Like with “The Butler,” which is satisfying a summer-long drought of adult-skewing dramas, Sony Pictures Classics’ “Blue Jasmine” expanded to more than 1,200 screens this weekend, grossing a solid estimated $4.3 million. The Woody Allen pic has grossed so far nearly $15 million domestically.

SEE ALSO: Film Review: ‘Lee Daniels’ The Butler’

In limited release, Cinedigm’s SXSW festival winner “Short Term 12” averaged a decent $15,034 from four locations in New York and L.A. The distrib plans to expand the film into the top 25 U.S. markets during the next few weeks.

Weinstein scored another notable coup this weekend, with martial arts biopic “The Grandmaster” averaging almost $19,000 from seven engagements, including Gotham’s AMC Empire 25 — the highest-grossing theater in North America — where the film impressively ranked fifth this weekend.

Demo derby

The holdover success of “The Butler” can be largely attributed to its broadening audience: Last weekend, the film earned 76% of its gross from auds over 35, while in its second frame, that share shrunk to 63%. Moreover, African-Americans contributed a weighty 39% of the pic’s opening; just 33% of its total this weekend came from blacks.

The film’s playability mirrors the hugely impressive stronghold that “The Help” had on the box office this time two years ago. That said, “The Help” dropped only 23% on its sophomore outing.

Another weekend player to target its core demo successfully was Focus’ “The World’s End.” The distrib kept the wide release relatively contained, screening the pic in college towns and at younger-skewing theaters.

“We had a strategy to go after that core,” said Focus distribution head Jack Foley. “(The opening) speaks to that strategy of attacking the hipster groups in certain core theaters.”

Not surprisingly, “Mortal Instruments” skewed 68% female, with 46% of its opening crowd under 21. The franchise starter, which was produced and financed by Constantin Films for $60 million, scored a decent ‘B+’ CinemaScore.

 

Domestic

Film (Weeks in release): 3-day gross*; Locations; Per-theater average; Cume*; Percentage change

  1. Lee Daniels’ The Butler (2): $17.0; 3,100; $5,472; $52.3; -31%
  2. We’re the Millers (3): $13.5; 3,445; $3,919; $91.7; -25%
  3. The Mortal Instruments: City of Bones (1): $9.3; 3,118; $2,983; $14.1; —
  4. The World’s End (1): $8.9; 1,549; $5,773; $8.9; —
  5. Planes (3): $8.6; 3,378; $2,536; $59.6; -36%
  6. Elysium (3): $7.1; 2,913; $2,437; $69.1; -48%
  7. You’re Next (1): $7.1; 2,437; $2,893; $7.1; —
  8. Percy Jackson: Sea of Monsters (3): $5.2; 2,730; $1,905; $48.3; -41%
  9. Blue Jasmine (5): $4.3; 1,283; $3,352; $14.8; +88%
  10. Kick-Ass 2 (2): $4.3; 2,945; $1,450; $22.4; -68%

Overseas

Film (Weeks in release): 3-day gross*; Territories; Screens; Int’l cume*; Global cume*; Percentage change

  1. Jurassic Park 3D (21): $30.0; 11; 2,757; $44.5; $89.9; +999%
  2. Elysium (3): $20.0; 47; 4,560; $70.0; $139.1; -9%
  3. Monsters University (10): $19.6; 54; n/a; $424.8; $686.6; +227%
  4. Percy Jackson: Sea of Monsters (3): $18.4; 43; 7,468; $62.6; $110.9; -16%
  5. The Conjuring (6): $17.7; 37; 4,831; $88.4; $220.2; +113%

*in millions of $

More Film

  • Aladdin

    Box Office: 'Aladdin' Flies to $7 Million on Thursday Night

    Disney’s live-action “Aladdin” flew to $7 million during Thursday night previews in North America. That’s well above the $5.7 million that “Pokemon Detective Pikachu” earned two weeks ago on its way to a $54 million three-day opening. Disney’s “Pirates of the Caribbean: Dead Men Tell No Tales” took in $5.5 million in previews on the [...]

  • Cannes The Square Winner

    SF Studios Acquires Nordic Rights to Ruben Östlund’s 'Triangle of Sadness'

    SF Studios has acquired the Nordic distribution rights to Ruben Östlund’s “Triangle of Sadness,” the Swedish filmmaker’s follow up to the Palme d’Or winning “The Swquare.” A contemporary satire taking place in the world of fashion, “Triangle of Sadness” is set on a luxury yacht and ends up on a deserted island where hierarchies are [...]

  • Indian Prime Minister Narendra Modi displays

    Narendra Modi Wins New Mandate in Indian Election and Divides the Film Industry

    India has returned the Narendra Modi-led National Democratic Alliance coalition to power for a second term, with a huge mandate. In doing so, it polarized the film industry. The NDA won 351 seats out of a total of 542. The biggest democratic exercise in the world, more than 600 million Indians voted across six weeks. [...]

  • Director Dean DeBlois and online game

    'Dragon' Director Dean DeBlois and PUBG's CH Kim to Keynote 2019 VIEW Conference

    Dean DeBlois, director and executive producer of DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” and PUBG Corporation CEO CH Kim are the first keynote speakers announced for the 2019 VIEW Conference in Turin, Italy, in October. Since it began 12 years ago, VIEW, which stands for Virtual Interactive Emerging World, has continually [...]

  • 'The Cordillera of Dreams' Review: Poetic

    Cannes Film Review: 'The Cordillera of Dreams'

    Rounding out his sublimely meditative, deeply personal documentary-essay trilogy on time, memory and the relationship of Chile’s breathtaking landscapes to its troubled human history, Patricio Guzmán delivers “The Cordillera of Dreams,” a haunting and allusive exploration of the cultural impact of the country’s most spectacular geological feature: its snowcapped mountain spine. Coming after the exploration [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

  • Inside amfAR's Cannes Gala

    Inside amfAR's Cannes Gala: Mariah Carey, Kendall Jenner and Tiffany Trump

    Kendall Jenner caused a commotion when she arrived. Tiffany Trump went unrecognized until a member of the press pointed her out as she made her way down the carpet. And Mariah Carey flew in to perform a couple of songs. Welcome to this year’s AmfAR Gala Cannes, the AIDS organization’s annual — and largest — [...]

More From Our Brands

Access exclusive content