The Hollywood Foreign Press Assn. has named Gregory Goeckner COO and general counsel.

Goeckner will serve as the chief day-to-day business officer of the HFPA, which stages the Golden Globes annually, and will be responsible for such endeavors as directing outside counsel in the HFPA’s legal efforts, developing its business plan and budget, overseeing finances and audits and devising brand enhancing strategies.

Goeckner previously served as exec veep and general counsel of the Motion Picture Assn. of America.

“We were thoroughly impressed by Greg and his credentials,” said HFPA prexy Aida Takla-O’Reilly. “He brings a wealth of knowledge and a unique perspective that will help further (our) efforts.”