×
You will be redirected back to your article in seconds

YouTube to Gross $5.6 Billion in Ad Revenue in 2013: Report

Google video site to net $1.96 billion in advertising revenue this year, according to eMarketer

YouTube is expected to generate about $5.6 billion in gross advertising revenue worldwide this year, according to a report from research firm eMarketer — an estimate considerably higher than previous Wall Street forecasts.

Google doesn’t break out financial results of YouTube, the Internet’s No. 1 video destination by a wide margin. The eMarketer analysis, based on data points gathered from multiple research reports, tops previous projections for 2013 from firms including Jefferies & Co.’s $4.5 billion and Barclays Capital’s $3.6 billion.

YouTube will net $1.96 billion in ad revenue, up 66% from 2012, after paying content and ad partners, according to eMarketer. YouTube’s projected $1.1 billion in U.S. net revenue would represent 6.3% of all of Google’s net ad revenues for the year, the firm estimated.

About 79% of YouTube’s U.S. ad revenue is from video advertising, with an estimated $850 million in for the year. That would give it a 20.5% share of the overall $4.15 billion U.S. video ad market. In 2014, eMarketer estimates YouTube video-ad revenue to hit $1.22 billion taking a 21.1% share.

To analyze YouTube revenue, eMarketer said it developed forecasting models based on third-party research on its ad revenue, ad impressions, rates, usage, partner fees and other figures.

More Digital

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot

    UPDATED: T-Series pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — before PewDiePie’s fans rallied once again to put him on top. In a months-long symbolic running battle for the title, PewDiePie and his fans have waged a concerted campaign to fend off the steady encroachment by T-Series, India’s top [...]

  • Netflix to Test Special Video Previews

    Netflix Will Test Character-Driven Video Previews for Its Kids Content

    Netflix is getting ready to try a new thing to help younger viewers discover new shows: The video service will start testing character-driven video previews of some of its shows later this year, executives revealed during a press event in Los Angeles Tuesday. The test, which will be rolled out on some members’ TV devices [...]

  • Epic Games Unveils $100 Million 'MegaGrants'

    Epic Games Unveils $100 Million 'MegaGrants' for Film, Game, Other Creators

    Epic Games founder and CEO Tim Sweeney kicked off the company’s annual Game Developers Conference keynote with some big news for creators: a commitment to hand out $100 million to game makers, film and TV creators, students, educators, tool developers, essentially anyone working to enhance 3D graphics and inspire creativity. The Epic MegaGrants is an [...]

More From Our Brands

Access exclusive content