×
You will be redirected back to your article in seconds

YouTube Music Awards Nominees Announced

Live kudocast Nov. 3 will feature performances by Eminem, Lady Gaga, Arcade Fire, Avicii, M.I.A. and others

YouTube is letting music-video fans pick the winners of the first YouTube Music Awards, announcing a slate of nominees that includes Miley Cyrus, Katy Perry, Lady Gaga, Nicki Minaj, One Direction, Rihanna and Taylor Swift — plus several popular homegrown musical acts.

The kudocast will stream live from New York City on Sunday, Nov. 3. The Google-owned site is emulating the MTV Video Music Awards to lure users to its vast trove of music videos, which includes those provided through Vevo.

YouTube is aiming to jack up traffic through the voting process on social media: Users can vote at youtube.com/musicawards (or searching for “YTMA” on YouTube) by sharing the official YouTube Music Awards nomination videos across Facebook, Twitter or Google+. YouTube determined the nominations based on data over the last 12 months, to represent the artists and videos with the highest levels of engagement, including views, likes, shares, comments and subscriptions.

The NYC awards show will feature live performances by Lady Gaga, Eminem and Arcade Fire, along with YouTube musical acts Lindsey Stirling and CDZA, as previously announced. In addition, YouTube has lined up five other acts: Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator and Walk Off the Earth.

The YouTube Music Awards nominees span six categories: Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year.

The nominees in each category are:

  • Video of the Year – videos with most fan engagement: Miley Cyrus, “We Can’t Stop”; Justin Bieber (feat. Nicki Minaj), “Beauty and a Beat”; Lady Gaga, “Applause”; One Direction, “Best Song Ever”; PSY, “Gentleman”; Macklemore & Ryan Lewis (feat. Mary Lambert) “Same Love”; Girls’ Generation “I Got A Boy”; Demi Lovato, “Heart Attack”; Selena Gomez, “Come & Get It”; Epic Rap Battles Of History, “Barack Obama vs Mitt Romney.”
  • Artist of the Year – most watched, shared, liked, and subscribed-to artists: Eminem, Epic Rap Battles of History, Justin Bieber, Katy Perry, Macklemore & Ryan Lewis, Nicki Minaj, One Direction, PSY, Rihanna, Taylor Swift
  • Response of the Year – best fan remix, parody or response video: Boyce Avenue (feat. Fifth Harmony) “Mirrors”; Jayesslee, “Gangnam Style”; Lindsey Stirling and Pentatonix, “Radioactive”; ThePianoGuys, “Titanium/Pavane”; Walk Off the Earth (feat. KRNFX), “I Knew You Were Trouble”
  • YouTube Phenomenon – songs that generated the most fan videos: “Diamonds,” “Gangnam Style,” “Harlem Shake,” “I Knew You Were Trouble,” “Thrift Shop”
  • YouTube Breakthrough – artists with biggest growth in views and subscribers: Kendrick Lamar, Macklemore & Ryan Lewis, Naughty Boy, Passenger, Rudimental
  • Innovation of the Year – creative video innovations with most views, likes, shares and comments: Anamanaguchi, “Endless Fantasy”; Atoms For Peace, “Ingenue”; Bat For Lashes, “Lilies”; DeStorm, “See Me Standing”; Toro Y Moi, “Say That”

Prior to the awards show, to be held at New York City’s Pier 36, YouTube will stream five music events live from Seoul, Tokyo, Moscow, London and Rio starting at 5 a.m. Eastern on Nov. 3.

The YouTube Music Awards (dubbed “YTMA” for short by the site) will be hosted by actor-musician Jason Schwartzman with comedian-musician Reggie Watts. Show will be directed by filmmaker Spike Jonze, with exec producers Vice Media and Sunset Lane Entertainment. Kia Motors is the premier sponsor of the event.

A YouTube rep the attendees to the awards show in New York and events in other locations will comprise YouTube fans, creators and invited guests, with additional details to be announced.

SEE ALSO: Lady Gaga, Eminem and Arcade Fire to Headline First YouTube Music Awards

Popular on Variety

More Digital

  • John Carmack John Carmack, Chief Technical

    Oculus CTO John Carmack to Step Down

    One of the driving forces behind Facebook’s virtual reality efforts is leaving his post: Oculus CTO John Carmack announced Wednesday afternoon that he was transitioning to a “consulting CTO” role this week, and devote most of his time to new challenges outside of the company. “I will still have a voice in the development work, [...]

  • Rachel Brill - BR Studio -

    Bleacher Report Taps Epix's Rachel Brill to Head B/R Studio

    Rachel Brill is departing Epix to join WarnerMedia’s Bleacher Report as senior VP and general manager of B/R Studio, the digital sports division’s recently formed original programming arm. As head of B/R Studio, Brill is tasked with building a slate of mid- and long-form content aimed at Bleacher Report’s millennial and Gen Z-skewing audience. She [...]

  • Variety Tastemaker honoree Ayesha Curry

    Ayesha Curry's Impact Ranges From Family to Food to Philanthropy

    Ayesha Curry — wife, mother, restaurateur, author, executive producer and CoverGirl — literally does it all. Receiving Variety’s Inaugural Tastemaker award at the 2019 Napa Valley Film Festival, the entrepreneur is being recognized for her social impact in combining entertainment, philanthropy and her culinary lifestyle. Curry holds her cookbook — her first step toward a [...]

  • Joe Anthony Russo

    Russo Brothers Creating Marvel vs. DC Docu-Series for Quibi

    Anthony and Joseph Russo, who have been key creative members of the Marvel Cinematic Universe, are now bringing a new show to Quibi documenting the decades-long rivalry between Marvel and DC. Quibi, the mobile TV subscription startup founded by Jeffrey Katzenberg, greenlit “Slugfest,” a documentary series executive produced by the Russo Brothers, whose directing credits [...]

  • Nobu Hotel Palo Alto

    High-Tech Flourishes Help Hotels Thrive in Silicon Valley

    To thrive in Silicon Valley, hotels must be up to par, technology-wise. “The Nobu brand marries the east and west to create something entirely new — it’s approachable luxury,” says Andrew Tilley, VP of hotel openings. Nobu Hotel Palo Alto (180 Hamilton Ave., Palo Alto, 650-666-3311, nobuhotels.com) is the latest retreat from chef Nobu Matsuhisa, [...]

More From Our Brands

Access exclusive content