×
You will be redirected back to your article in seconds

YouTube Inks VidCon Sponsor Pact (Exclusive)

YouTube has ponied up to be title sponsor of VidCon, confab for Internet video fans, creators and digital bizzers, for the next two years.

Major vidsite’s premium sponsorship will give it a bigger presence with workshops and other events at the 2013 and 2014 shows, VidCon’s fourth and fifth respectively. This year it will run Aug. 1-3 at the Anaheim Convention Center.

“VidCon is a great celebration of and by the online video community,” Tom Pickett, YouTube veep and global head of content operations, said in an email. “We’re excited to see YouTube creators come together to learn, share and create at such a vibrant and energizing conference.”

VidCon was created by Hank and John Green, siblings who have produced a YouTube channel, VlogBrothers, since 2007.

“When we started out, YouTube was a little bit arms-length, like, ‘What is this thing?’” Hank Green said. “But after the first year, they were very eager to help us.” While VidCon has had a huge focus on YouTube and still will, scope of the conference extends to all Internet video platforms, he said.

Hank declined to disclose value of YouTube sponsor pact, but said that with the additional money plus ticket sales VidCon is now on track to be profitable.

Last year, VidCon attracted more than 7,000 attendees to Southern California, and Hank hopes headcount hits 10,000 in 2013.

“People who create online video can experience their fans in a way that’s not just numbers flicking up on a screen,” said Hank, who resides in Missoula, Montana.

For industry pros, hot topics at VidCon will be the value that multichannel networks provide for partners big and small and whether a shift to content with higher production values can be supported by ads/sponsorships vs. subscription model.

“There are some network executives who want to know more about this space, because their kids are into it,” Hank said. “Others aren’t interested.”

YouTube is the title VidCon sponsor for the next two years, while Fullscreen and BigFrame are “silver” and Awesomeness TV is at “bronze” level.

Online video personalities expected to be on hand at VidCon include: Dane Boedigheimer (“Annoying Orange”), iJustine, Jenna Marbles, Charlie McDonnell, Dave Days, Phil DeFranco, Rhett and Link, Shane Dawson, Shay Carl, Toby Turner, The Fine Brothers and Smosh.

But Hank Green predicted that the Internet vid celebs in attendance who will attract the most rabid fans are British identical twin teens Jack and Finn Harries, who run YouTube channel JacksGap. “They are dreamboats. They’re funny. They will get rushed like The Beatles,” he said.

Take note, however: YouTube K-pop sensation Psy will not be there. “He’s a busy guy,” Green said with laugh. “Plus, I don’t think he’s going to perform ‘Gangnam Style’ ever again, which is what we’d want him to do.”

VidCon is produced by San Francisco-based Bryan Allen Events.

Passes to the main conference (Aug. 2-3) are $110 each. Industry passes, which include access to biz-focused panels and presentations on Aug. 1 are $475. Besides an expo area, confab includes dance parties, concerts and an outdoor “chill” area.

Popular on Variety

More Digital

  • Fire TV News

    Amazon Launches Ad-Supported News Video App

    Amazon officially announced its long-rumored ad-supported news video service Tuesday. The new service will be available on Fire TV devices as well as Fire tablets, and rely on videos from publishers including CBS News, Reuters, Huffington Post, Bloomberg, People, Cheddar and others. News coverage served up through the app includes livestreams as well as on-demand [...]

  • Marvel-SiriusXM-podcasts

    Marvel Creating 'Substantial' Number of Exclusive Podcasts for SiriusXM

    Marvel’s Wolverine, Hawkeye, Black Widow and Star-Lord — and potentially more characters down the road — are getting their own podcasts on SiriusXM and Pandora. SiriusXM and Marvel Entertainment announced a multiyear pact under which Marvel will create a “substantial amount” of exclusive podcasts for SiriusXM and Pandora, including both scripted and unscripted series and [...]

  • Polygon

    Quibi Orders Daily Gaming-News Series From Vox Media’s Polygon

    Quibi latest idea about “essential” daily programming? A hopped-up, rapid-fire dispatch about video games and gamer culture. The mobile subscription-video startup, led by founder Jeffrey Katzenberg and CEO Meg Whitman, ordered a daily culture and gaming news show from Vox Media’s Polygon. The yet-to-be-titled series will span headlines, trend deep-dives, first-look previews of new game [...]

  • The Netflix logo is displayed at

    Netflix Stock Falls After Verizon Announces Disney Plus One-Year Giveaway

    Netflix investors, already skittish about the looming entry of Disney and Apple into the competitive streaming space, pushed the stock down as much as 4% in morning trading Tuesday. The drop came after Verizon announced a deal with Disney to offer Disney Plus for 12 months free to all unlimited wireless customers and new Fios [...]

  • Markus Stoll (Harry G), Lisa Bitter,

    Amazon Greenlights German Series Starring Comedian Markus Stoll

    Amazon Studios has greenlit a German comedy series titled “The Bedfellow” (“Der Beischläfer”) starring comedian Markus Stoll, who is popular locally for playing a funny guy named “Harry G” who satirizes life in his native Bavaria. Shooting has started in Munich on the six-part series, which is directed by  Anna-Katharina Maier (“Die Klempnerin”) and  produced [...]

  • Disney-Plus-mobile-app

    Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers

    Verizon is giving away Disney Plus — the Mouse House’s new streaming service debuting next month — free for one year to all of its wireless customers on unlimited-data plans, under a broad new partnership between the two companies. When Disney Plus launches Nov. 12, the telco will begin offering 12 months of the video-streaming [...]

More From Our Brands

Access exclusive content