×
You will be redirected back to your article in seconds

YouTube Channel Now Playing on Roku

After three years of wrangling, Roku and YouTube have finally come to terms on a pact that will add access to the No. 1 Internet video site to the latest generation of the Roku set-top boxes.

The YouTube channel launched Tuesday on the Roku 3 in the U.S., Canada, U.K. and Republic of Ireland, and is expected to be available on older player models in 2014. The YouTube app on Roku 3s provides support for 1080p HD streaming, and a “send to TV” feature that lets users initiate video playback from a smartphone or tablet on the same Wi-Fi network.

SEE ALSO: Roku, Lacking YouTube Channel, Targets Google Site’s Content Partners

The issues in the standoff between YouTube and Roku aren’t clear. Google may have previously viewed Roku’s channel-aggregation strategy as competitive with YouTube.

Roku, which says it has sold more than 5 million boxes, previously provided a YouTube channel but was forced to remove it in 2010.

Roku offers more than 1,000 channels, including Netflix, Hulu Plus, HBO Go and Amazon Instant Video. The company, whose set-top was spun off from a project initiated by Netflix, competes with other Internet streaming devices, including Apple TV and Google’s Chromecast.

Currently the YouTube app on Roku does not support live-streaming video. “We’re working on bringing all content across all platforms,” a YouTube rep said.

Popular on Variety

More Digital

  • The Outpost -- "One is the

    Electric Entertainment Launching OTT Channel Electric Now (EXCLUSIVE)

    U.S.-based producer and distributor Electric Entertainment is launching Electric Now, a linear OTT channel that will feature its top series and library content. The channel will have episodes of “The Outpost,” the fantasy-adventure series that has just had its third season greenlit by U.S. network The CW. The new season will head into production in [...]

  • Facebook Logo

    Facebook Watch Signs Content Pact With France's M6, Unveils European Short-Form Slate

    Facebook Watch has inked a content pact with French channel M6 and unveiled a slate of short-form content from European digital publishers for the platform. The deal with M6 will see the French broadcaster place spinoff programming from some of its hit shows on Facebook Watch. M6 will run pre- and after-show clips, interviews, and [...]

  • Snow White

    What's Coming to Disney Plus Starting in November

    Disney unveiled the complete list of films to premiere on its streaming service Disney Plus via a lengthy Twitter thread Monday. With its powerhouse catalog including Marvel, Pixar, Star Wars, and National Geographic properties, the full magnitude of the Disney empire will be seen once the streaming service launches. Along with Disney originals previously announced [...]

  • Stock market

    Trading In Music's Futures: How to Cash In on the Industry's Gold Rush (Guest Column)

    The music industry is entering a time of financial prosperity thanks to the widespread use of streaming services like Spotify, Apple Music, and Tidal. According to a recent report by Musicwatch, 77% of all internet users in the U.S. stream music, while Goldman Sachs projects a revenue pot of $34 billion by 2030. Finally, the [...]

  • Grace Helbig

    Grace Helbig Hosting Facebook Watch Show 'Ladies First' About Empowered Women

    Longtime YouTube creator Grace Helbig has a new series — coming to Facebook Watch. In the unscripted eight-episode show “Ladies First with Grace Helbig,” set to premiere Tuesday, Oct. 22, the digital star sits down with a series of “empowered women” to learn about how they’re making a positive impact. Guests include actress-comedian Margaret Cho, [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

More From Our Brands

Access exclusive content