You will be redirected back to your article in seconds

WWE Embraces All Platforms to Boost ‘SummerSlam,’ PPV Buys

Company goes after fanbase across all devices in order to increase viewership for its biggest event after 'Wrestlemania'

If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it.

The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue.

In addition to making it available for purchase on most cable and satellite operators (17 are listed on its website), WWE will stream “SummerSlam” live across all Apple, Android and Windows 8 devices and Kindle Fire tablets, Samsung Smart TVs, through its “Smart Hub,” on Xbox 360 videogame consoles, through Xbox Live, and on Sony PlayStation 3 consoles, as part of the Sony Entertainment Network.

SEE ALSO: Sony PlayStation 3 to Live-Stream Events, Starting with WWE SummerSlam on Aug. 18

By including everything from TV to smartphones, WWE is clearly looking to attract as many fans as possible to what’s long been the company’s second-most popular PPV behind “WrestleMania,” and in return, boost revenue for the event. The three-hour show is priced at $45 for standard definition and $55 in the HD format.

The results should prove interesting, especially should one digital platform significantly outperform another.

Last year’s “SummerSlam” generated 358,000 orders, higher than 2011 (296,000) and 2010 (350,000). But WWE is still looking to gain the ground it’s lost from 2009, when “SummerSlam” generated 477,000 buys.

In comparison, “WrestleMania” generates around 1 million buys each year.

WWE also made the live stream of “WrestleMania 29” available on Samsung Smart TVs and Xbox Live.

Naturally, making the event available across all platforms is one thing. WWE still needs to excite its fanbase with the right matches and the buys will eventually reflect whether it accomplished that, as well.

“SummerSlam” takes place Aug. 18 at 5 p.m. PST (8 p.m. EST) from Los Angeles’ Staples Center.

More Biz

  • Transformers Bumblebee Superhero Girl

    Hasbro and DC Comics Settle 'Bumblebee' Trademark Dispute

    If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue. In addition to making it available for purchase on most […]

  • Terry Crews

    Terry Crews' Ex-Social Media Manager Claims Actor Defamed Him, Owes Him $1 Million

    If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue. In addition to making it available for purchase on most […]

  • David Nevins, President & CEO of

    Listen: Showtime's David Nevins on How Streaming Has Changed the Game

    If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue. In addition to making it available for purchase on most […]

  • Ajit Pai FCC

    Why a Few Derailments Won't Stop the Media Merger Train

    If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue. In addition to making it available for purchase on most […]

  • Amazon Music Names Andre Stapleton Head

    Amazon Music Names Andre Stapleton Head of U.S. Label Relations

    If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue. In addition to making it available for purchase on most […]

  • Aerosmith Announces ‘Deuces Are Wild’ Las

    Aerosmith Announces ‘Deuces Are Wild’ Las Vegas Residency

    If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue. In addition to making it available for purchase on most […]

  • Monster Hunter: World

    Tencent Logs $6 Billion Half Year Profit but Games Slowdown Hits Revenues

    If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s “SummerSlam” will prove whether WWE has come up with an answer to that issue. In addition to making it available for purchase on most […]

More From Our Brands

Access exclusive content