Virgin Produced, the entertainment production arm of Richard Branson’s vast Virgin empire, has landed a distribution deal with ClearVision to offer up programming to the company’s broadcast network airing inside airports around the globe.
ClearVision’s airport network, a division of Clear Channel Outdoor Holdings, offers travelers entertainment, news and other content in short segments 18 hours a day, and is available at Dallas Love, New Orleans Intl, and Raleigh Durham Intl airports with Cleveland to join the network over the next two months. It launched in 2012 at the Raleigh-Durham Intl. Airport.
The company’s other content partners include ABC, CBS, NBC, History Channel, E!, the NFL Network, BBC America, VH1, Fox Movie Channel and the PGA Tour.
In addition to producing films like the recently released “Jobs,” along with “Immortals,” “21 and Over” and “Limitless,” Virgin Produced also is behind a lineup of short-form content that covers music, travel, comedy and lifestyle. The shorts air on platforms like Virgin America’s inflight entertainment network during flights. It’s that programming that will now also play on ClearVision’s airport channel.
“We’re thrilled to partner with ClearVision to bring Virgin Produced content to airports nationwide,” said Virgin Produced CEO Jason Felts and chief creative officer Justin Berfield in a joint statement. “ClearVision’s distribution platform compliments our existing captive audience network of channels. With our content now available in airports, we are one step closer to our envisioned 360 degree network starting with online at home, mobile on the go, continuing onboard Virgin airplanes and eventually inside of all Virgin Hotels, retail and health clubs globally.”
ClearVision said it was attracted to the eclectic mix of original content Virgin Produced offered that could appeal to travelers.
“We really have gone down the path of being true TV broadcasters in the away-from-home arena, said Jonna Birgans, VP programming strategy at ClearVision. “Our goal is to program in venues where people can actually sit down and watch television. In doing so we architected the programming to air like a traditional television network that operates with affiliates around the country.”