Lady Gaga’s “artRave” event will include a live concert — from a “top-secret location” in NYC — with the artist performing all songs off her fourth album, from Streamline/Interscope Records.
The Internet broadcast, which will kick off at 11:30 p.m. Eastern, also will feature an exclusive exhibition of different works of art Gaga created in collaboration with Jeff Koons, Marina Abramovic, Inez & Vinoodh, Robert Wilson and her own TechHaus for the Artpop campaign. The centerpiece of the event is the unveiling of the sculpture of the singer Koons created for the “Artpop” album cover.
Separately, Clear Channel will broadcast a half-hour “Album Release Party with Lady Gaga” special hosted by Ryan Seacrest on more than 150 Clear Channel stations across the U.S. on Nov. 11 at 9 p.m. Eastern. The Album Release Party will also be televised on The CW Network on Tuesday, Nov. 19, at 8-9 p.m. ET/PT.
Among Gaga’s other appearances timed for the launch of “Artpop,” she is skedded to host “Saturday Night Live” and perform as musical guest on the latenight program’s Nov. 16 broadcast on NBC. She also performed this past Sunday during the inaugural YouTube Music Awards.
The “artRave” event will be rebroadcast immediately following the live stream, continuing for 48 hours, after which the full performance will be available on-demand across Vevo’s mobile, tablet, connected TV and web platforms. Then, starting Thursday, Nov. 14, the VOD access will be extended to Vevo syndication partners including YouTube.
The live stream will be accessible through Vevo’s free apps for Apple iOS, Xbox and Apple TV as well as at Vevo.com. The event will be available only in the U.S., Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain and the U.K.
Vevo is majority owned by Sony Music Entertainment and Universal Music Group — which owns Interscope, Gaga’s label — with minority stakes held by Google and Abu Dhabi Media.