You will be redirected back to your article in seconds

Vevo Calls Carly Rae Jepsen to Headline NewFront

Internet music-vid JV to push ‘live’ TV play at ad crowd

Vevo will trot one of its biggest stars, Carly Rae Jepsen, in front of media buyers next month in hopes they’ll buy ads for JV’s TV-like music programming — maybe.

Jepsen’s dance-y confection “Call Me Maybe” was No. 1 video on Vevo in 2012, with more than 436 million views since December 2011.

Jumping on stage with Jepsen at Vevo’s May 2 Digital Content NewFronts presentation in NYC will be hip-hop artist Kendrick Lamar and Scottish songstress Jessie Ware, sources confirmed. Invite-only event runs 5:30-8 p.m. at Roseland Ballroom.

Absent, however, will be David Kohl, Vevo’s executive VP of sales and customer ops, who ankled in the past week. Company rep confirmed Kohl’s departure, reported by Adweek, but otherwise declined to comment.

Biz portion of evening will be led by Vevo topper Rio Caraeff, former UMG exec who’s run company since 2009 inception. Caraeff will ballyhoo Vevo TV, a 24-hour multiscreen channel launched last month aimed at boosting viewing metrics by emulating old-fashioned MTV’s nonstop music vids.

Also on hand will be Doug McVehil, Vevo’s senior VP of music programming, talent and content operations.

Vevo is the Internet’s top music destination and third-biggest site by unique viewers, with 49.5 million in February, according to research firm comScore. Actual aud is bigger, as comScore doesn’t measure video views on mobile devices.

Site in February trailed only Facebook and perennial leader YouTube —a major tech and biz partner for Vevo, which has been mulling revamping the arrangement.

Gotham-based Vevo is jointly owned by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media.

More Music

  • Desiree Perez attends the Billboard Magazine:

    Desiree Perez Named CEO of Roc Nation

    Desiree Perez has been elevated to CEO of Roc Nation after serving at chief operating officer since 2009. Along with Jay-Z, Perez is a co-founder of Roc Nation. In her new position, Perez is tasked with overseeing all 14 Roc Nation verticals, which includes music management, publishing, sports agency among a slew of diversified businesses, [...]

  • Theodore Shapiro Music Composer

    How Music Illustrates the Shifting Dynamics in 'Bombshell'

    What stands out about Theodore Shapiro’s score for “Bombshell” is that the music isn’t frantic despite being set in a fast-paced environment — Roger Ailes’ newsroom at Fox News. Instead, the score straddles two worlds: that of Ailes and that of the women who worked for him.  “[Director] Jay [Roach] and I talked about finding [...]

  • Tropical rainforest on the banks of

    Warner Music Aims to Plant 100,000 Trees in the Amazon as Holiday Gift to Staff

    In a move that inspired and environmentally conscious companies will hopefully emulate, as a holiday gift to its employees, Warner Music Group is partnering with the One Tree Planted organization to plant trees in the fire-ravaged Amazon forest. The company is planting 10 trees in the Amazon for each employee — a total of 48,210 [...]

  • Danny Aiello

    Danny Aiello, 'Do the Right Thing' and 'Moonstruck' Actor, Dies at 86

    Danny Aiello, a character actor best known for his work in such films as “Do the Right Thing” and “Moonstruck,” died on Thursday night in New Jersey. He was 86. Aiello’s literary agent Jennifer De Chiara confirmed his death to Variety. “It is with profound sorrow to report that Danny Aiello, beloved husband, father, grandfather, [...]

  • Editorial use only. No book cover

    Hollywood’s 10 Worst Depictions of Female Music Journalists

    As controversy builds around “Richard Jewell” and its depiction of female journalists, it’s nothing new for women music writers on the silver screen. Although “Crazy Heart,” which premiered 10 years ago this month, was basically 2009’s equivalent of Bradley Cooper’s remake of “A Star Is Born,” it hasn’t had quite the staying power of some [...]

  • Republic Records Names Chris Blackwell Senior

    Republic Records Names Chris Blackwell Senior VP of Creative Content

    Republic Records has named Chris Blackwell senior vice president of creative content & development, it was announced today by co-founders Monte and Avery Lipman and general manager Jim Roppo. According to the announcement, Blackwell will lead creative development for film, television and premium platform projects set to feature and showcase Republic Records artists. His responsibilities include establishing partnerships to create, develop, [...]

  • China Spying Technology Tik Tok Placeholder

    TikTok Gains Global Momentum -- but Also Raises Sticky Privacy Questions

    Bay Area rapper Saweetie didn’t intend for “My Type” to come out as a single. But when a clip of the bouncy anthem about desirable (and slightly vulgar) attributes in a partner started to take off on TikTok as part of a social media challenge, it became clear the song would be her defining hit. The [...]

More From Our Brands

Access exclusive content