×

Vevo Calls Carly Rae Jepsen to Headline NewFront

Internet music-vid JV to push ‘live’ TV play at ad crowd

Vevo will trot one of its biggest stars, Carly Rae Jepsen, in front of media buyers next month in hopes they’ll buy ads for JV’s TV-like music programming — maybe.

Jepsen’s dance-y confection “Call Me Maybe” was No. 1 video on Vevo in 2012, with more than 436 million views since December 2011.

Jumping on stage with Jepsen at Vevo’s May 2 Digital Content NewFronts presentation in NYC will be hip-hop artist Kendrick Lamar and Scottish songstress Jessie Ware, sources confirmed. Invite-only event runs 5:30-8 p.m. at Roseland Ballroom.

Absent, however, will be David Kohl, Vevo’s executive VP of sales and customer ops, who ankled in the past week. Company rep confirmed Kohl’s departure, reported by Adweek, but otherwise declined to comment.

Biz portion of evening will be led by Vevo topper Rio Caraeff, former UMG exec who’s run company since 2009 inception. Caraeff will ballyhoo Vevo TV, a 24-hour multiscreen channel launched last month aimed at boosting viewing metrics by emulating old-fashioned MTV’s nonstop music vids.

Also on hand will be Doug McVehil, Vevo’s senior VP of music programming, talent and content operations.

Vevo is the Internet’s top music destination and third-biggest site by unique viewers, with 49.5 million in February, according to research firm comScore. Actual aud is bigger, as comScore doesn’t measure video views on mobile devices.

Site in February trailed only Facebook and perennial leader YouTube —a major tech and biz partner for Vevo, which has been mulling revamping the arrangement.

Gotham-based Vevo is jointly owned by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media.

More Music

  • Terry Wakefield Exits Sony/ATV to Head

    Terry Wakefield Exits Sony/ATV to Head Up A&R at UMPG Nashville

    After a decades-long tenure at Sony/ATV Nashville, Terry Wakefield has followed another alumnus, Troy Tomlinson, across town to take a top position at Universal Music Publishing Group Nashville. Wakefield is senior VP of A&R at UMPG after having been senior VP of creative in his previous post. Personal loyalty to Tomlinson, UMPG Nashville’s recently named chairman/CEO, [...]

  • Sally Williams at PBS Country Music

    Sally Williams to Leave Longtime Opry Home for Top Post at Live Nation in Nashville

    Nashville executive Sally Williams is leaving Opry Entertainment, where she rose to the top over a two-decade tenure there, to join Live Nation’s regional office as the president of Nashville music and business strategy, the company announced Monday. Live Nation said Williams will not only lead programming and marketing for their concerts in the area, [...]

  • 'Welcome to New York The Empire

    Woodstock 50's Permit Denial Heap Keeps Growing

    In what’s become a broken record for music journalists everywhere, Woodstock 50 was once again denied a permit to hold its event, slated for Aug. 16 to 18, as a daytime festival at Vernon Downs in upstate New York. Previous attempts to convince the town of Vernon, on June 18 and July 3, were rejected [...]

  • London's CODA Agency Formally Becomes a

    Paradigm Agency Formally Absorbs London's CODA Into the Fold

    After five years of working together, London’s CODA Agency has formally become a part of Paradigm and will continue under its U.S. partner’s banner. The London office of what is now a fully integrated Paradigm will continue to be led by Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone. In a statement otherwise laden [...]

  • Mariah Carey

    Mariah Carey Signs With CAA

    Mariah Carey has returned to CAA for representation worldwide after moving to UTA in 2015. Throughout her 30-year career, the five-time Grammy winner has released some of the best-selling albums of all time, including “Music Box,” which racked up more than 28 million in sales, and “Daydream,” which sold 20 million copies. Her other albums, [...]

  • Art Neville of The Meters performs

    Art Neville of the Meters and the Neville Brothers Dies at 81

    Art Neville, one of the key figures of New Orleans music as a member of the Meters and later the Neville Brothers, died Monday. He was 81. Neville’s manager, Kent Sorrell, confirmed the death. “It was peaceful,” Sorrell told Nola.com. “He passed away at home with his adoring wife Lorraine by his side. He toured [...]

  • Roddy Rich

    Roddy Ricch Signs Wide-Ranging Deal With Kobalt

    Kobalt has signed Roddy Ricch to a wide-ranging exclusive worldwide deal in which the company will have full administration of the rapper, singer, songwriter and producer’s catalog, as well as publishing, creative services and synch for his future works. Ricch is a relative newcomer, first emerging onto the music scene in 2017 with the release [...]

More From Our Brands

Access exclusive content