Vevo Calls Carly Rae Jepsen to Headline NewFront

Internet music-vid JV to push ‘live’ TV play at ad crowd

Carly Rae Jepsen

Vevo will trot one of its biggest stars, Carly Rae Jepsen, in front of media buyers next month in hopes they’ll buy ads for JV’s TV-like music programming — maybe.

Jepsen’s dance-y confection “Call Me Maybe” was No. 1 video on Vevo in 2012, with more than 436 million views since December 2011.

Jumping on stage with Jepsen at Vevo’s May 2 Digital Content NewFronts presentation in NYC will be hip-hop artist Kendrick Lamar and Scottish songstress Jessie Ware, sources confirmed. Invite-only event runs 5:30-8 p.m. at Roseland Ballroom.

Absent, however, will be David Kohl, Vevo’s executive VP of sales and customer ops, who ankled in the past week. Company rep confirmed Kohl’s departure, reported by Adweek, but otherwise declined to comment.

Biz portion of evening will be led by Vevo topper Rio Caraeff, former UMG exec who’s run company since 2009 inception. Caraeff will ballyhoo Vevo TV, a 24-hour multiscreen channel launched last month aimed at boosting viewing metrics by emulating old-fashioned MTV’s nonstop music vids.

Also on hand will be Doug McVehil, Vevo’s senior VP of music programming, talent and content operations.

Vevo is the Internet’s top music destination and third-biggest site by unique viewers, with 49.5 million in February, according to research firm comScore. Actual aud is bigger, as comScore doesn’t measure video views on mobile devices.

Site in February trailed only Facebook and perennial leader YouTube —a major tech and biz partner for Vevo, which has been mulling revamping the arrangement.

Gotham-based Vevo is jointly owned by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media.