Move over, Snapchat, there’s a new start-up taking over Hollywood — or at least that’s what UTA and Hollywood Hack Day hope the news will be after the agency plays host to a 36-hour hack-a-thon on July 13.

Now in its third year, Hollywood Hack Day challenges programmers and designers to create innovative projects that connect technology and entertainment. The event is a testament to the fact that the demand for fresh L.A. startups stretches far east of Silicon Beach.

Over 100 developers will descend on the agency’s BevHills HQ ready to brainstorm and code. The event’s API sponsors include Tumblr, Spotify, Rdio, Sonos, Klout and others. Sustenance will be provided by Chipotle, KIND, Popchips, VitaCoco, POPwater and Aquahydrate.

TBWA/CHIAT/DAY, OMD and Nettwerk Music Group are among community sponsors, while SpaceX is on board to sponsor the hack-a-thon’s top dogs with a VIP behind-the-scenes tour of their facility.

Last year, Travis Chen took home first prize for his game, “Typing Karaoke,” which helps people improve their typing skills by having them type synced lyrics to their favorite tunes. Think “Mavis Beacon” meets “Guitar Hero.”

After a day and a half of round-the-clock hacking, programmers will present their original projects to a panel of judges in the hopes of winning cash prizes and valuable exposure. Previous judges have included StartEngine’s Howard Marks and Amplify’s Jeff Solomon.

Hollywood Hack Day was founded by Abe Burns (Head of Digital Ops for Guy Oseary), Ryan Chisholm (Music Manager at Nettwerk Music Group) and Beats Music’s Senior Software Engineer, Rahim Sonawalla.