Thumbs Up or Down? ‘Project Runway’ Adds Live Voting and Polling

Lifetime to launch second-screen live polling and voting for fashion franchise’s 12th season

Fans of Lifetime’s “Project Runway” will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn.

Viewers will be able to weigh in on contestants via the show’s website. Audience responses will be tabulated and displayed in real time on TV during live broadcasts of “Project Runway” throughout the season, which debuts Thursday.

SEE ALSO: Nude ‘Project Runway’ Billboard Nixed in Los Angeles

As DVR usage continues to climb, networks are increasingly looking for new ways to entice viewers to watch live — so they can’t skip ads.

In addition to the interactive voting, “Project Runway” season 12 companion website will also include short-form video, photos, designer sketches, blogs, weekly scorecard and other content. The site is accessible via mobile devices and computers; the second-screen features aren’t available through dedicated iOS or Android apps.

Show’s new voting and polling features are powered by iPowow, an L.A.-based interactive media company. The “Project Runway” second-screen website is sponsored by L’Oréal Paris.

Lifetime’s other fan-engagement promotions for the upcoming season include a Twitter contest, Runway Redemption (via hashtag #RunwayRedemption), which is letting fans pick a contestant from a past season to be the 16th contestant.

Lifetime is owned by A+E Networks, a joint venture of Disney-ABC Television Group and Hearst.

More Digital

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    Fans of Lifetime’s “Project Runway” will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn. Viewers will be able to weigh in on contestants via the show’s website. Audience responses will […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    Fans of Lifetime’s “Project Runway” will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn. Viewers will be able to weigh in on contestants via the show’s website. Audience responses will […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    Fans of Lifetime’s “Project Runway” will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn. Viewers will be able to weigh in on contestants via the show’s website. Audience responses will […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    Fans of Lifetime’s “Project Runway” will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn. Viewers will be able to weigh in on contestants via the show’s website. Audience responses will […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    Fans of Lifetime’s “Project Runway” will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn. Viewers will be able to weigh in on contestants via the show’s website. Audience responses will […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    Fans of Lifetime’s “Project Runway” will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn. Viewers will be able to weigh in on contestants via the show’s website. Audience responses will […]

More From Our Brands

Access exclusive content