You will be redirected back to your article in seconds

Sofia Vergara’s Latin World Entertainment Pacts with CNET for Tech Site en Español

CBS Interactive’s CNET launched a Spanish-language tech news site — CNET en Español — aimed at Hispanic consumers in the U.S. in partnership with Sofia Vergara’s Latin World Entertainment.

Latin World Entertainment, the Hispanic talent management and entertainment-marketing firm Vergara founded with Luis Balaguer, will work with CNET on sales, distribution and marketing efforts, along with talent acquisition. Wireless carrier T-Mobile USA has signed on as a year-long charter sponsor for the website.

“CNET is a pioneer in web publishing, and CNET en Español marks the most significant extension of the brand since our founding 18 years ago,” CNET general manager Mark Larkin said in a statement.

In the U.S., Hispanic consumers overindex on usage of a range of technologies, including mobile: Latino mobile users send or receive 941 text messages per month, more than any other ethnic group, and make 13 phone calls per day (40% more than the average U.S. mobile user), according to a 2012 Nielsen study.

For CNET, Hispanic-Americans currently make up an estimated 13% of U.S. traffic, according to a comScore report in August 2013.

CNET en Español content includes original features, news, reviews and explanatory videos in Spanish, as well as existing CNET articles adapted for Spanish speakers. Gabriel Sama, a 20-year journalism vet, is the editor of CNET en Español, which is staffed with a dozen bilingual editors including Vanessa Hand Orellana from Univision San Francisco as on-camera talent.

“The Latin World Entertainment family is thrilled to be a part of bringing CNET en Español to life, and we are creating a dedicated brand to honor the Hispanic audience and super-serve them in a way that only CNET can,” Balaguer said in a statement.

In addition to the website, CNET en Español will be available on Android and iOS mobile apps, as well as through distribution partners that include AOL, Panasonic Viera HDTVs, Roku, Samsung Smart TVs, Microsoft Xbox and YouTube.

More Digital

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Gay Chorus Deep South

    Why Airbnb Produced Documentary 'Gay Chorus Deep South,' Its First-Ever Film (EXCLUSIVE)

    The latest player to hit the film-festival circuit may be a bit unexpected: Airbnb, the travel-accommodations booking marketplace, developed, financed and produced documentary film “Gay Chorus Deep South,” set to premiere at the 2019 Tribeca Film Festival on April 29. It’s the company’s very first feature film. Directed by David Charles Rodrigues, “Gay Chorus Deep [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Ben Silbermann, Evan Sharp. Pinterest co-founder

    Pinterest Shares Up Close to 29% on IPO Day

    Shares of the social pinning service Pinterest closed at $24.45 — 28.6% above their IPO price — on the company’s first day at the New York Stock Exchange Thursday as investors were looking to get in on the latest tech listing. Pinterest’s shares opened at $23.75, 25% above the IPO pricing of $19 per share, [...]

  • Netflix Logo

    Netflix to Open Production Hub in New York City Encompassing 100,000 Square Feet

    Netflix plans to open a new production and office facility in Manhattan — which will provide up to $100 million in investments to New York City and result in hundreds of new jobs, according to New York State Gov. Andrew M. Cuomo. Netflix’s new corporate offices in the Big Apple will take up 100,000 square [...]

  • MoviePass card

    MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report)

    MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported [...]

  • The Nashville, Tenn. downtown area and

    Nashville City Council Sides With Songwriters Against Streamers’ CRB Appeal

    Nashville city leaders have sided against the streaming services Amazon, Spotify, Google and SiriusXM/Pandora in the appeal of the Copyright Royalty Board’s decision that would give songwriters a pay raise. The Nashville Metro Council adopted the resolution as part of its consent agenda earlier this week, although the move is “purely symbolic” and the streamers [...]

More From Our Brands

Access exclusive content