×

Sofia Vergara’s Latin World Entertainment Pacts with CNET for Tech Site en Español

CBS Interactive’s CNET launched a Spanish-language tech news site — CNET en Español — aimed at Hispanic consumers in the U.S. in partnership with Sofia Vergara’s Latin World Entertainment.

Latin World Entertainment, the Hispanic talent management and entertainment-marketing firm Vergara founded with Luis Balaguer, will work with CNET on sales, distribution and marketing efforts, along with talent acquisition. Wireless carrier T-Mobile USA has signed on as a year-long charter sponsor for the website.

“CNET is a pioneer in web publishing, and CNET en Español marks the most significant extension of the brand since our founding 18 years ago,” CNET general manager Mark Larkin said in a statement.

In the U.S., Hispanic consumers overindex on usage of a range of technologies, including mobile: Latino mobile users send or receive 941 text messages per month, more than any other ethnic group, and make 13 phone calls per day (40% more than the average U.S. mobile user), according to a 2012 Nielsen study.

For CNET, Hispanic-Americans currently make up an estimated 13% of U.S. traffic, according to a comScore report in August 2013.

CNET en Español content includes original features, news, reviews and explanatory videos in Spanish, as well as existing CNET articles adapted for Spanish speakers. Gabriel Sama, a 20-year journalism vet, is the editor of CNET en Español, which is staffed with a dozen bilingual editors including Vanessa Hand Orellana from Univision San Francisco as on-camera talent.

“The Latin World Entertainment family is thrilled to be a part of bringing CNET en Español to life, and we are creating a dedicated brand to honor the Hispanic audience and super-serve them in a way that only CNET can,” Balaguer said in a statement.

In addition to the website, CNET en Español will be available on Android and iOS mobile apps, as well as through distribution partners that include AOL, Panasonic Viera HDTVs, Roku, Samsung Smart TVs, Microsoft Xbox and YouTube.

Popular on Variety

More Digital

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

  • Kim Kardashian Kim Kardashian out and

    Nielsen Now Tracks Celebs' Social-Media Touts of TV Shows

    Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now measures talent promotion of television programs across Twitter, Facebook and Instagram. According to Nielsen, talent now drives nearly 60% of all social engagement [...]

More From Our Brands

Access exclusive content