×

Record Breaker: ‘Grand Theft Auto V’ Reaches $1 Billion in Three Days

Previous record holder was 'Call of Duty: Black Ops II,' which reached milestone in 15 days

Take-Two Interactive and Rockstar Games’ “Grand Theft Auto V” has passed the $1 billion sales mark in three days, setting a major milestone for not only the videogames biz, but the entire entertainment industry.

“GTAV” trounces Activision’s “Call of Duty: Black Ops II,” which reached the $1 billion mark in 15 days last fall.

“‘Grand Theft Auto’ is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment,” said Strauss Zelnick, chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to ‘Grand Theft Auto V.'”

SEE ALSO: ‘Grand Theft Auto V’ Earns $800 Million in a Day, More than Worldwide Haul of ‘Man of Steel’

Take-Two did not reveal just how many copies of “GTAV” sold, but the company believes that the violent game is the fastest entertainment property, including movies, to reach the milestone when it comes to revenue.

Game was released Tuesday with hundreds of people lining up at stores in the U.S. and U.K. to purchase the latest installment of the franchise for the Xbox 360 and PlayStation 3 consoles. Title has been attacked for its levels of violence.

Game revolves around a trio of criminals who pull off heists in a fictional version of Los Angeles, known as Los Santos. Appeal of the franchise over the years has been the ability to veer off and explore the city, stealing cars and causing mayhem.

Popular on Variety

More Digital

  • Illustration of the video streaming company

    Netflix Q3 Preview: The Calm Before the Streaming-Wars Storm?

    Wall Street is expecting Netflix to hit or slightly beat subscriber and financial targets when it reports third quarter 2019 results on Wednesday after market close. But then what? Debate among analysts continues to rage about what will happen to Netflix’s market-leading position once it’s facing big new rivals in Disney Plus and Apple TV [...]

  • countdown

    Apple Takes Down Viral 'Countdown' Horror App, STX Brings It to Android Instead

    An app that can predict the date and time of your death may have been too much for Apple to stomach: The iPhone maker removed a viral app inspired by the upcoming horror movie “Countdown” a few days ago, putting an end to its meteoric rise. Before its removal, “Countdown” had surpassed TikTok, YouTube and [...]

  • daydream view

    Google Ships Pixel 4 Without Daydream VR Support, Stops Selling Daydream Viewer

    Google is effectively phasing out its Daydream virtual reality (VR) platform: The company’s latest flagship Pixel 4 flagship phone, which Google unveiled at a press event in New York Tuesday, won’t support Google’s Daydream mobile VR platform anymore, a spokesperson confirmed to Variety. The company will also stop selling the Daydream viewer, but continue to [...]

  • Google Wifi

    The New Google Wifi Ships in Three Colors Because Good-Looking Routers Work Better

    When Google revamped its Wifi router product, it extended the devices reach and doubled their speed, while also adding a full-blown smart speaker with Google Assistant. But the company paid just as much attention to Google Wifi’s design, down to the decision to ship the product in three colors. The surprising reason for this: Google [...]

  • Nest Mini

    Google Introduces New $49 Nest Mini Speaker With On-Board Machine Learning, Stereo Pairing

    Google introduced a revamped version of its entry-level smart speaker at a press event in New York Tuesday: The new $49 Nest Mini speaker effectively replaces its Home Mini predecessor with bigger sound, a built-in machine learning chip for faster responses, ultrasound for proximity detection and the ability to pair 2 speakers for inexpensive stereo [...]

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

More From Our Brands

Access exclusive content