Take-Two Interactive and Rockstar Games’ “Grand Theft Auto V” has passed the $1 billion sales mark in three days, setting a major milestone for not only the videogames biz, but the entire entertainment industry.
“GTAV” trounces Activision’s “Call of Duty: Black Ops II,” which reached the $1 billion mark in 15 days last fall.
“‘Grand Theft Auto’ is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment,” said Strauss Zelnick, chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to ‘Grand Theft Auto V.'”
Take-Two did not reveal just how many copies of “GTAV” sold, but the company believes that the violent game is the fastest entertainment property, including movies, to reach the milestone when it comes to revenue.
Game was released Tuesday with hundreds of people lining up at stores in the U.S. and U.K. to purchase the latest installment of the franchise for the Xbox 360 and PlayStation 3 consoles. Title has been attacked for its levels of violence.
Game revolves around a trio of criminals who pull off heists in a fictional version of Los Angeles, known as Los Santos. Appeal of the franchise over the years has been the ability to veer off and explore the city, stealing cars and causing mayhem.