×

Paramount’s Adam Goodman Touts Value of Theatrical Experience

Prexy appears for keynote conversation at Variety Entertainment & Technology Summit

Paramount Film Group President Adam Goodman wants to protect the sanctity of the moviegoing experience even as the studio stays open to all the other opportunities technology provides.

Goodman addressed the myriad issues new media poses in a Q&A Monday at the Variety Entertainment Technology Summit in Los Angeles with Variety’s senior features editor David Cohen.

With an increasing amount of Paramount’s movies taking advantage of 3D and other innovations in display on the silver screen, he sees theaters  continuing to be the first driver of content across the various windows.

“Frankly, I don’t really want to spend years of my life working on something to be able to watch it while I’m standing at a bus stop,” said Goodman. “When we first step out to do something, we want it to be presented in the best way it should be presented.”

Goodman cited the introduction of the Paramount InSurge division, which focuses on creating movies targeting distinct audience segments on budgets a fraction of the blockbusters the studio traditionally produces, as something best viewed in theaters as a communal experience with friends.

“You have to see it on the bigscreen,” he said of the social appeal of films from InSurge. “You don’t just want to steal that in a dorm room.”

Popular on Variety

While Paramount takes a close read of audience segments to figure out what movies come out of InSurge, Goodman believes there are limits to how a studio can leverage so called “big data” to identify programming opportunities considering the long lag time from greenlight to release in the movie world.

Consequently, content decisions have to be driven more by a gut sense of figuring out how audiences are best served. “We talk about what’s not out there,” said Goodman. “Those are the things that we run fastest too.”

There’s plenty of technology that excites Goodman in terms of innovating the filmmaking process, from pre-visualization to distribution. He has particular interest in the kind of first-person perspective a certain buzzed-about form of eyewear being manufactured at Google has in store for cinema.

Said Goodman, “I want to see the first Google Glass movie.”

Later in the day at conference, Goodman’s defense of the theatrical experience was echoed on a panel about “zeitgeist storytelling” featuring directors Jon M. Chu (G.I. Joe: Retaliation”) and Joseph Kosinski (“Oblivion”).

For Kosinski, the primary challenge of filmmaking is coming up with concepts that encourage consumers to sidestep cost barriers like parking and concessions enough to want to come to theaters. “That means coming up with stories and ideas that will draw people out,” he said. “That means big stories, big ideas, big spectacle.”

For Chu, the lures of personal viewing and theatrical viewing don’t need to be at odds; they can be harmonized. He threw out an example of tossing content to consumers’ mobile devices at the close of a movie that allows the narrative experience to continue on their way out of theaters. “I like to guide someone in the dark,” he said, “but you can use a second screen to continue that storytelling thrust.

 

 

More Film

  • 'Parasite,' 'Jojo Rabbit' Win ACE Eddie

    'Parasite,' 'Jojo Rabbit' Win ACE Eddie Awards for Top Feature Films

    “Parasite” and “Jojo Rabbit” have won the top feature film trophies at the 70th Annual ACE Eddie Awards at the Beverly Hilton Hotel. Jinmo Yang won the dramatic feature category for “Parasite” over “Ford v Ferrari,” “Joker,” “The Irishman,” and “Marriage Story.” The victory marks the first time in ACE Eddie Awards history that a [...]

  • Gregg Smith, Dancer and Choreographer Assistant,

    Gregg Smith, Dancer and Choreographer Assistant, Dies at 73

    Gregg Smith, a dancer, casting director and assistant choreographer who had a long association with director Kenny Ortega, has died. He was 73. Smith died on Jan. 1. The industry veteran worked as a performer in the national touring company of the musical “Hair” and in a Los Angeles production of “Jesus Christ Superstar.” He [...]

  • Oscar Isaac Golden Globes 2016

    Film News Roundup: Oscar Isaac Joins Superhero Movie 'The Great Machine'

    In today’s film news roundup, Oscar Isaac boards “The Great Machine,” Keira Knightley joins “Silent Night” and “The Dog Doc” finds a home. CASTINGS Legendary has closed a deal for Oscar Isaac to star in and produce superhero saga “The Great Machine.” The project is based on Brian K. Vaughan’s comic book series “Ex Machina” [...]

  • Editorial use only. No book cover

    U.S. Movie Admissions Plunge 4.6% in 2019 Amid Box Office Decline

    U.S. movie admissions slid 4.6% last year to 1.24 billion, the second lowest admissions number during the current century, the National Association of Theatre Owners (NATO) has reported. North American box office for the year declined 4.1% to $11.4 billion, NATO said Friday. That figure was in line with the estimate released at the end [...]

  • Editorial use only. No book cover

    'National Treasure 3' Moves Ahead From Disney, Jerry Bruckheimer

    Disney and Jerry Bruckheimer are moving ahead with a third “National Treasure” movie with “Bad Boys for Life” screenwriter Chris Bremner tapped to write the script. Bremner has also signed to write a fourth “Bad Boys” for Sony with Bruckheimer producing. Bruckheimer produced the three “Bad Boys” and the two “National Treasure” movies. The “National [...]

  • Mike (WILL SMITH), Marcus (MARTIN LAWRENCE)

    'Bad Boys 4' in the Works at Sony Pictures

    Sony Pictures has launched early development of an untitled fourth “Bad Boys” movie with “Bad Boys for Life” screenwriter Chris Bremner returning to write the script. Bremner has also signed to write “National Treasure 3” for Disney with Jerry Bruckheimer producing. Bruckheimer produced the three “Bad Boys” and the two “National Treasure” movies. Bremner teamed [...]

  • Corsican Summer, Los Conductos

    Belgium's Best Friend Forever Nabs Berlinale-Bound 'Los Conductos,' 'Corsican Summer' (EXCLUSIVE)

    Brussels-based company Best Friend Forever acquired two debut features, Camilo Restrepo’s Berlinale-bound “Los Conductos” and Pascal Tagnati’s “Corsican Summer.” Both films are produced by up and coming outfit 5à7 films. Set to premiere at the Berlinale’s new competitive section Encounters, “Los Conductos” is a Spanish-language film set in Medellin (Colombia) and loosely based on the [...]

More From Our Brands

Access exclusive content