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Online TV site Viki cozies up to NBCU

Fans will subtitle programs for Southeast Asian auds

Viki, the global TV site powered by fans who voluntarily subtitle content into 150 languages, has pacted with NBCU to bring hundreds of hours of programming to Southeast Asia beginning Friday.

The deal covers shows including “Keeping up With the Kardashians,” “Friday Night Lights,” “Law & Order,” “Battlestar Galactica” and classic cartoons previously inaccessible to viewers in Indonesia, Philippines, Thailand and Vietnam.

Shows will be available on Viki, local MSN partner sites and on local telco partners. Southeast Asia represents 20% of Viki’s global audience of more than 20 million viewers per month.

Viki is a global TV site with licensed TV shows, movies and other premium content including Hollywood titles that are typically subtitled into between 15 and 39 languages.

It’s backed by venture firms Greylock Partners, Andreessen Horowitz, Charles River Ventures and Neoteny Labs, among others, as well as strategic investors SK Planet (a subsidiary of SK Telecom) and BBC Worldwide.

Viki has offices in San Francisco, Singapore and Seoul.

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