×
You will be redirected back to your article in seconds

No Cable Needed: Discovery Bows TestTube Online Network

Programmer launches ad-supported MCN out of Revision3 unit with 15 original series aimed at young men

Looking to boost its reach beyond legacy pay TV, Discovery Communications has launched TestTube, an ad-supported, free-to-consumer network aimed at young males, stocked with 15 original series.

TestTube series will include: daily science show “DNews”; “Distort,” featuring slow-motion footage; “Laci Green’s Sex+” about human sexuality; “Shots of Awe,” hosted by Jason Silva; “Stuff You Should Know”; the weekly “Thanks, Disaster” about the silver lining of catastrophic events; and “Nature Hates You,” with footage from Discovery’s archives showing how “Mother Nature can and will mess you up.”

Coming later this summer is “Blow It Up!” hosted by Tory Belleci from Discovery Channel’s “Mythbusters.”

Discovery expects TestTube to generate about 10 million video views monthly out of the gate, and hopes to double that with additional content by the end of 2013. The company is launching the online network out of its Revision3 division, which Discovery acquired last May in a deal reported to be worth between $30 million and $40 million.

“This is another step in our mission to be the No. 1 nonfiction video and media company on all screens,” said Discovery chief digital officer JB Perrette said.  are growing new audiences with TestTube and other digital networks that are creating great content that entertains and engages.”

In addition to TestTube.com, Discovery is distributing shows initially via YouTube. The programmer plans to extend that to Microsoft Xbox, Apple TV, Roku boxes, TiVo DVRs and on smartphones and tablets devices including iPad, iPhone and Android devices.

More TV

  • My Brilliant Friend 2

    Second Season of RAI/HBO Elena Ferrante Series 'My Brilliant Friend' Unveiled

    “My Brilliant Friend – The Story of a New Name,” the second season of Italian pubcaster RAI and HBO’s TV series based on Elena Ferrante’s bestselling “Neapolitan Novels,” was unveiled on Tuesday in Italy where the hotly anticipated show will start airing on RAI in February. “New Name” will launch on RAI on Feb. 10, after [...]

  • Dignity

    Writer-Producer Andreas Gutzeit on German-Chile Co-Production ‘Dignity’

    Based on true events, “Dignity,” a Chile-Germany co-production from co-creators Maria Elena Wood and Patricio Pereira, head writer-producer Andreas Gutzeit and director Julio Jorquera, has been a hit since its launch as the first original series from German digital platform Joyn, a streaming service run jointly by Discovery and German media giant ProSiebenSat. The series is [...]

  • Conecta FICTION 4

    Conecta Fiction Announces United States as 2020 ‘Focus America’ Invitee

    Spain’s Conecta Fiction, an increasingly important TV market focused on trans-Atlantic cooperation and co-production, will host it’s fourth edition this June 22-25, and have announced the United States as this year’s Focus America country. With particular focus being placed on the U.S. Hispanic market, the event returns for the second year to Pamplona, where it [...]

  • Taskmaster - Series 9Picture shows: Taskmaster

    Originals, Streaming Drive 4% Growth in Viewing at British TV Network UKTV

    British broadcast network UKTV claimed a 4% rise in viewing last year, fueled by a spate of original programming and rapid growth for its on-demand service UKTV Play. The 4% figure refers to an increase in “Share of Commercial Impacts,” a metric broadcasters employ to quantify viewing in the digital era for their advertisers, where [...]

  • Baby Yoda The Mandalorian

    Disney Plus Set for Earlier Launch in U.K. & Western Europe

    The Walt Disney Co. has set March 24 as the new launch date for Disney Plus in the U.K. and other key markets across Western Europe. With the roll-out previously set for March 31, the streaming service will now be available a week earlier in the U.K., Ireland, France, Germany, Italy, Spain, Austria and Switzerland. Pricing [...]

More From Our Brands

Access exclusive content