You will be redirected back to your article in seconds

NewFronts: WSJ Headlines Bigger Internet TV Push

Business publisher touts new slate of video series, reaching affluent audience

Wall Street Journal execs told Madison Avenue types that company reaches well beyond financial news and dead-tree roots of namesake biz newspaper, promising to pump reams of new, original online video tailored to a rich and influential audience worldwide.

Biz publisher held event Monday ayem kicking off weeklong Digital Content NewFronts series in Gotham. WSJ’s theme for presentation to ad buyers — billed as a “newsfront” — was “more than you expect.” Company pushed entertainment, sports and lifestyle programming in addition to core business news.

“The most exciting opportunities for us are in the field of video,” said Gerry Baker, biz pub’s new managing editor. “We’ve changed the way people view the Wall Street Journal.”

New content in development includes: docu series “WSJ Startup of the Year,” premiering in June, featuring 25 aspiring entrepreneurs pitching biz plans to established execs; sports and political shows; and WorldStream, featuring short-form dispatches from international journalists.

Among nearly 30 biz execs skedded to participate in “Startup of the Year” as mentors include: Sir Richard Branson, founder of Virgin Group; Peter Diamandis, chairman and founder, X Prize Foundation; Carly Fiorina, chairman Good360 and former chairman and CEO of Hewlett-Packard; and Ray Kurzweil, director of engineering at Google.

Company also highlighted WSJ Custom Studios, which will work with advertisers to create specialized video segments with integrated brand placement. And data-crunching tools to let marketers target auds is central to WSJ’s sales pitch.

“We’re not just a content company,” said Dow Jones & Co. topper Lex Fenwick, also WSJ’s publisher. “We are starting on WSJ.com to build not only great content, but a platform… to build information about the customers that come and read our content.”

Key rival for the Journal is Bloomberg, which similarly has ramped online video production — and unlike WSJ has foothold in cable with Bloomberg TV.

The Wall Street Journal currently creates more than 100 hours of original content per month, across 30 platforms. Its online video properties now deliver about 21 million streams per month, per Omniture.

“We have the opportunity to surprise people at how aggressively we’ve moved into the video space,” said Nina Lawrence, WSJ’s veep of global marketing and ad sales.

The Wall Street Journal print edition has more than 2 million subscribers, making it the largest U.S. newspaper by total paid circulation, while digital property has 1.3 million paid subs and averages more than 50 million visitors per month.

At WSJ’s NewFronts session waiters passed cocktails, a “Mad Men” throwback that seemed unwise for bizzers intent on attending weeklong marathon of events. Some may have needed a Bloody Mary, though, after doors for 9 a.m. event didn’t open until 9:02, leaving people standing in spring drizzle outside Espace venue on West 42nd Street.

Straining to show that this isn’t your father’s Wall Street Journal, guests included two rapppers: MC Hammer and Lupe Fiasco. Hammer, who runs management company with stable of mixed-martial arts fighters, is among entrepreneurs who will be among mentors in “WSJ Startup of the Year” series.

WSJ raffled off grand prize to attendees: private movie screening for 20 at 20th Century Fox’s Manhattan screening room.

More Digital

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

  • First Media - Chris Athanassopoulos, Jocelyn

    First Media Names Chris Athanassopoulos CFO, Jocelyn Johnson as SVP of Brand

    First Media, the media company focused on millennial women audiences whose brands include BabyFirst TV, announced two new members of its executive team as it eyes expansion in 2019. Chris Athanassopoulos, previously Twentieth Century Fox’s VP finance for worldwide TV distribution, has joined First Media as its chief finance officer. (First Media’s previous CFO, Karl [...]

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its chief marketing officer. Thorne takes on the CMO role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, who [...]


    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

More From Our Brands

Access exclusive content