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NewFronts: Sony’s Crackle Takes David Arquette to ‘Cleaners’

Video site’s 2013 slate of eight originals includes season 2 of Jerry Seinfeld’s “Comedians in Cars Getting Coffee”

David Arquette will star in crime-action series “Cleaners,” among the six original shows and two feature-length films Sony Pictures Television’s Crackle online video network has slated for 2013.

Crackle lineup includes second seasons of three prior shows, including as previously announced “Comedians in Cars Getting Coffee” with Jerry Seinfeld, and vidsite’s first feature-length digital movies: martial-arts pic “Extraction” starring Danny Glover and a sequel to “Joe Dirt” with David Spade.

“Quality and differentiated content that is programmed and presented in meaningful ways is more important than ever before,” Eric Berger, exec veep of digital networks at Sony Pictures Television and GM of Crackle, said at the company’s Digital Content NewFronts event in Gotham.

Crackle, he said, is the only digital video service with professionally produced content that is freely available to consumers across multiple platforms. SPT positions the site as in the same category as Hulu, as the only two sites that provide ad-supported, long-form content.

Because SPT follows a studio model, Crackle’s 2013 slate is “all greenlit and guaranteed to go forward,” Berger said in his pitch to the crowd of ad buyers.

“I like that it’s backed by Sony,” said Arquette, who in “Cleaners” plays an FBI agent. “They know what they are doing. And it won’t be canceled after a couple of episodes.”

In “Cleaners,”  Arquette (“Scream,” “Never Been Kissed”) costars with Emmanuelle Chriqui (“Entourage”). Series of six half-hour episodes, to bow November 2013, revolves on two young femme contract killers who become target of FBI probe.

Cast of “Cleaners” also includes Missi Pyle (“The Artist,” “Big Fish”), Emily Osment (“Hannah Montana”), Gina Gershon (“Face/Off”), Nathan Keyes (“The Kinds of Summer”) and Clifton Collins Jr. (“Star Trek”). Skein is written and directed by Paul Leyden (“The Factory”) and produced by Full Clip Productions and Sam Worthington.

Soph season of “Comedians in Cars Getting Coffee,” with 24 episodes, set to run this summer. Laffer written and produced by Seinfeld will include guests David Letterman, Sarah Silverman, Chris Rock and Don Rickles.

Two other shows returning for second run are action-comedy thriller “The Bannen Way” and suspense series “Chosen,” set to begin production in summer 2013.

Rounding out the trio of new shows are “Play It Forward” (working title), docuseries about street performances by music stars who are trying raise support for music education in public schools, produced by Tony Berg, Kevin Lake, Robert Downey Jr. and Susan Downey; and “Strand Street,” crime-action series set in Venice, Calif., directed and produced by Milo Ventimiglia (from Crackle’s “Chosen”), set to premiere in winter 2013 with all episodes released simultaneously.

On the film front, Crackle will bow 90-minute “Extraction” in September 2013, which SPT claims is the first major feature made for the Internet. Pic follows black-ops member who finds himself the only survivor of a botched prisoner-extraction mission and must escape from maximum-security prison in Russia — with the prisoner alive.

“Extraction” also features Vinnie Jones (“Snatch”), Sean Astin (“Lord of the Rings” series), Joanne Kelly (“Going the Distance”), Falk Hentschel (“Knight and Day”), and Jon Foo (“Tekken”). Pic written and directed by Tony Giglio (“Chaos,” “In Enemy Hands”), produced by Ranger 7 Films, founded by exec producers Mike Callaghan, Reuben Liber and Justin Bursch.

Comedy “Joe Dirt: The Sequel” written and exec produced by Spade and Fred Wolf and directed by Wolf. Film follows continuing misadventures of the eponymous mullet-clad redneck (Spade).

Crackle is available in the U.S., Canada, U.K., Australia, Latin America and Brazil. Content is available on the Web, connected-TV platforms and mobile devices.

SPT held the NewFronts event at Classic Car Club in Manhattan’s SoHo neighorhood. Berger said many of the cars featured in “Comedians in Cars Getting Coffee” were sourced from the showroom.

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