The window of time between when a show airs on TV and when it is available for streaming on Netflix is shrinking, as seen with the subscription VOD service’s latest deal struck for season three of “The Killing.”
Netflix has nabbed exclusive rights to the third season of the serialized drama, which is being revived on AMC this year. Third season of the Fox TV Studios show will be available for Netflix streaming three months after the season finale on AMC. First two seasons of the drama are already on the subscription VOD service.
Deal shrinks the typical window period for TV content on Netflix with what the service describes as a “fast follow” strategy. In the past, seasons of some shows like “Breaking Bad” were made available in the SVOD window just under a year after they wrapped on air, often to complement DVD releases and lead up to a new season.
With this pact for “The Killing’s” third season, however, Netflix is accelerating the availability of the show for its subs, thereby making its streaming service more timely and relevant for TV auds.
Shorter window also helps evolve Netflix’s image for subs who may have initially viewed the service as strictly a catch-up service due to longer windows in the past.
Cordcutters will benefit, as they’ll get to consume content closer to when it aired on AMC.
“The Killing” was axed by AMC last summer but, after budget negotiations with the studio, cabler decided to bring the show back, ordering a 12-episode third season in January. Season three is lensing, and while the cabler aims to debut the show in May, AMC has yet to set a premiere date.
” ‘The Killing’ is a terrific serialized drama and we know our members love these high-quality shows,” Netflix chief content officer Ted Sarandos said.