Ramping up its documentary business, Netflix has acquired theatrical and TV rights to the Mitt Romney documentary “Mitt” with plans to air it exclusively on Jan. 24.

Greg Whitely’s documentary, which provides a behind-the-scenes look at Romney’s campaign, will debut on Jan. 17 at Sundance. Netflix will stream the film in the U.S., Canada, the U.K., Ireland, Latin America, the Nordic territories and the Netherlands.

It’s the second high-profile documentary that Netflix has acquired recently. The streaming service bought rights last month to “The Square,” the Jehane Noujaim documentary about the unrest in Egypt. “The Square” is on the Oscar shortlist and won the Intl. Documentary feature prize on Friday.

Netflix is also launching its first exclusive documentary — “The Short Game,” which follows eight competitive kid golfers — this month.

“Mitt” follows Romney’s presidential aspirations beginning in Christmas 2006 to his initial run to become the Republican nominee in 2008 and through his Presidential concession speech in 2012.

“It feels like a full circle moment to premiere this movie at Sundance,” said filmmaker Greg Whiteley. “I first met and filmed the Romney family in Park City in 2006 as they gathered to discuss whether Mitt should run for President. Over the next seven years I couldn’t believe I was filming inside rooms and situations I had no business being in. Now that I’ve finished I couldn’t be more pleased to share this experience with audiences around the world through Netflix.”

“Mitt” is directed and produced by Whiteley and executive produced by Seth Gordon.