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Netflix Netherlands Launch Set for Sept. 11

Hastings will be in Amsterdam this week to kick off latest expansion

Netflix is launching into its next international market this week.

As of Sept. 11, the Netherlands will become the latest addition to the streaming service’s growing global roster, according to sources.

A spokesman for Netflix declined comment.

The company had indicated in June that the Netherlands would be its next launch before year-end but didn’t specify exactly when that would happen.  It will likely be the only country added this year, joining an international stable of over 40 countries that already includes Canada, U.K., and Brazil.

Netflix is staying mum on the subject, but Dutch press have already been invited to a Sept. 11 party the company is throwing with a guest list that includes CEO Reed Hastings and Famke Janssen, the Amsterdam-born actress who stars in one of Netflix’s original series, “Hemlock Grove.”

Perhaps not coincidentally, the International Broadcasting Convention, or IBC, kicks off in Amsterdam on Sept. 12. The event will bring together thousands of media professionals from all over the world.

Details aren’t clear as to the price of the monthly subscription fee will be or what movies and films Netflix will license in the territory but if previous launches are any indication, the streaming service will come to a market with a robust library with broad device penetration

In July, Netflix reported a total of nearly 38 million subscribers worldwide in its second quarter earnings report; 7.75 million of them are based overseas.

The addition of Netherlands should take Netflix’s potential global market from 80 to 90 million broadband households, according to an estimate issued last week by Morgan Stanley analyst Scott Devitt.

After ramping up in dozens of countries across Europe and Latin America over 2011-12, Netflix halted international expansion this year citing the expense of the expansion.

After making its Canada its first overseas market in 2010, Netflix has since moved to U.K., Ireland, Sweden and many more countries within Latin America. Expansion has been a mixed bag for Netflix, where its growth has been challenged by either incumbent competition or infrastructure inadequacies ranging from billing to broadband.

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