Netflix Expands Kid-Vid Pact with Hasbro

Toymaker’s entertainment arm licenses ‘Littlest Pet Shop,’ ‘Kaijudo: Rise of the Duel Masters’ to streamer

Netflix is getting more kids’ stuff through expanded pact with toymaker Hasbro, as Internet streaming player stands to steal away even more viewers from traditional children’s cable nets like Nickelodeon and Disney Channel.

Netflix and Hasbro inked original deal in April 2012. Expanded agreement includes exclusive streaming rights to two new skeins, “Littlest Pet Shop” and “Kaijudo: Rise of the Duel Masters.”

“Kaijudo” available now to U.S. Netflix subs, with “LPS” skedded to come online this summer. Internet company now holds exclusive U.S. online-streaming for five Hasbro Studios shows, with two additions joining “My Little Pony Friendship is Magic,” “Transformers Prime,” “Transformers Rescue Bots,” “Kaijudo: Rise of the Duel Masters” and “Littlest Pet Shop.”

Separately, Hasbro Studios has joint venture with cabler Discovery Communications for The Hub, a kid net available worldwide. Studio also has a film group that develops pics based on toymaker brands, including Paramount’s “Transformers 4,” Relativity Media’s “Stretch Armstrong” and Sony Pictures’ “Candy Land.”

Under Netflix deal, new seasons of Hasbro shows will be available one month after their finale airs on The Hub Network.

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“The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America,” Netflix chief content officer Ted Sarandos said in a statement. “In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust.”

In addition, with expanded pact, Netflix gains rights to stream Hasbro titles to Canadian members, including “My Little Pony Friendship is Magic,” “Transformers Prime,” “Pound Puppies” and “The Adventures of Chuck & Friends.” Additional shows will become available in Canada throughout 2013.

According to Netflix, subs streamed more than 2 billion hours of kids’ content in 2012. Company has 33 million members in 40 countries, including 27.2 million in the States as of end of 2012.

Hasbro Studios’ enlarged pact with Netflix will “bring even more Hasbro Studios shows to additional geographies reaching an expanded audience,” prexy Stephen Davis commented.

Meanwhile, Netflix told Securities and Exchange Commission in filing Wednesday that it would possibly disclose material non-public info on social media, including on its blogs, Facebook page, Twitter feed and topper Reed Hastings’ public FB page.

That came after SEC this month said it wouldn’t pursue enforcement action against Netflix and Hastings for possible violations of rule about material disclosures. Agency had launched inquiry last July after Hastings bragged on his personal Facebook page that Netflix had streamed 1 billion hours of content in the month of June, a first for the company.


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