×
You will be redirected back to your article in seconds

Netflix Doesn’t Curb TiVo Fans’ Appetite for TV, But Likely Does for Everyone Else

DVR users with Netflix more likely to watch HBO, Showtime than non-Netflix subscribers, TiVo study shows

Among TiVo-loving TV superfans, Netflix is another steaming bowl of digital-video goodness that does not leave them less hungry for traditional television, according to the DVR company.

However, other studies have shown that across the general TV-viewing population Netflix does, in fact, cut into time spent in front of the tube.

A new study by TiVo found no significant difference in the amount of traditional TV viewing between self-reported Netflix and non-Netflix households with TiVo DVRs.

In fact, the 18% of TiVo users who said they watched Netflix’s “House of Cards” also watched 85% more HBO programming and spent 125% more time watching Showtime’s “Homeland” than those who don’t use Netflix.

But that simply suggests that people with a TiVo overindex on premium programming. As of April 30, TiVo had about 1 million direct subscribers, or less than 1% of the total U.S. television household universe.

By contrast, research by Nielsen last year found that Netflix subscribers on average watch 11% fewer minutes of television per day than nonsubscribers, as measured in the second quarter of 2012. Meanwhile, studies last year by Bernstein Research purported to find that TiVo households with Netflix streaming watched less programming on kid cablers Nickelodeon and Disney Channel — although Viacom in particular disputed that there was any correlation.

TiVo Research and Analytics, the company’s marketing and ad research division, analyzed 9,956 responses in May 2013 from TiVo DVR customers who have opted in to have their usage tracked. TRA looked at data collected from those households from November 2012 through April 2013 across 28 of the most-watched TV networks and compared it against the total sample of 1.5 million television households.

Popular on Variety

More Digital

  • MINDHUNTER

    Netflix's Podcast Slate 'Deepens' Space Around Original Content, Programmers Say

    It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films. The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a [...]

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

More From Our Brands

Access exclusive content