×

Netflix: ‘Arrested Development’ Could Save Q2 Subscriber Count

Comedy could help streaming service override expected seasonal decline

As much hype has attended the addition of original programming to Netflix this year, the company has always been careful to manage expectations as to how shows like “House of Cards” and “Hemlock Grove” could impact a crucial metric: net subscriber additions.

But “Arrested Development,” which will launch its fourth season on the service in just nine days, is a bit different.

WATCH the trailer for ‘Arrested Development’ Season 4 (Video)

In an appearance Wednesday at a J.P. Morgan investor conference in Boston, Netflix CFO David Wells characterized the series as a “wild card” considering its loyal fan base may bring enough viewers to keep the company from seeing a year-over-year decrease in the number of new subscribers that sign up for the service in the second quarter of the year.

“There’s an acknowledgement on our part that it might have an impact on Q2,” said Wells of “Arrested.” “We’d otherwise feel we’d have lower year-over-year net additions for Q2 based on a seasonal pattern.”

SEE ALSO: Netflix Could Feel Safe Raising Prices: Analysts

Popular on Variety

In contrast, CEO Reed Hastings downplayed the effect “House of Cards” was going to have on Netflix’s subscriber base in the first quarter in an earnings call last month, dismissing the potential for any “overnight impact.”

Netflix reported 29.2 million U.S. subscribers in the first quarter, adding 2 million subs. In Q2 of last year, Netflix added about 1 million new subs worldwide, with 530,000 of them coming in the U.S.

That said, Netflix guidance for q2 subscriber adds in the U.S. is actually 550,000, reflecting confidence in both “Arrested” and the maturation of the service’s offerings.

But Wells also said that it’s only when there’s more original content on the service in aggregate that Netflix will see a more significant infleunce. “it will take multiple titles for there to be a real impact on our net additions,” said Wells.

More Digital

  • Jill Dickerson - Snap

    Snap Taps OWN's Jill Dickerson to Lead Unscripted Programming

    Jill Dickerson has left OWN: Oprah Winfrey Network after more than a decade to join Snap Inc., the parent company of Snapchat, as a senior member of the Snap Originals team. A seasoned reality TV exec, Dickerson will help lead the development of Snap’s docu-series and unscripted programming and is based at the company’s Santa [...]

  • Deadspin - Jim Rich

    Deadspin to Relaunch Under New Editor Jim Rich, Following Mass Staff Resignation

    Deadspin, the irreverant sports news and opinion digital-media brand that has been dormant since last November, is going to get re-spun under newly hired editor-in-chief Jim Rich. G/O Media named the veteran editor and journalist, who formerly served as editor-in-chief of the New York Daily News, executive editor at Huffpost, and night sports editor at [...]

  • Netflix headquarters in Los Gatos, California,

    Alison Small Set to Lead Training for Netflix in U.K. (EXCLUSIVE)

    Alison Small, CEO of The Production Guild of Great Britain, is in discussions to join Netflix as head of its training initiatives out of the U.K., Variety has learned. The Production Guild, whose members include line producers, production managers and location managers, among others, advertised for a new CEO last week. Its chair is Alex [...]

  • Picture by Simon Wilkinson/SWpix.com 22/01/2020 -

    NATPE 2020: TV Biz Looks Back and Forward as Streaming Wars Ensue

    MIAMI — The atmosphere at the annual NATPE conference this year was a bit of old school and a lot of new school. In keeping with NATPE’s remit as a content market, hopeful stars of new fall talk show prospects pressed the flesh in a flurry of meetings and receptions with station buyers. MGM TV’s [...]

  • Tokyo 2020 Summer Olympic Games -

    NBC to Produce Four Daily Tokyo 2020 Olympics Shows for Snapchat (EXCLUSIVE)

    NBC is again turning to Snapchat as part of monetizing its Olympics media rights — coveting the app’s millions of millennials and Gen Z users. NBC Olympics and Snap inked a renewed pact to present coverage of the XXXII Olympic Summer Games in Tokyo, as well as the U.S. Olympic Team Trials, to Snapchat users [...]

  • Adobe Premiere Pro_Productions

    Adobe Premiere Pro to Add Project Management, Multi-User Collaboration Tools

    Adobe Premiere Pro is about to get better at working on big projects — and letting multiple users collaborate on the same video production. The vendor is adding a new set of tools called “Productions” to its Premiere Pro video editing software. Those will provide features for managing projects and sharing assets among them, along [...]

  • Amazon Italy

    Amazon Moving Into Italian Originals With Multigenre Slate (EXCLUSIVE)

    Amazon is moving into Italian originals with a multigenre slate comprising “Bang Bang Baby,” a Milan-set mob drama with a young woman at its center, a comedy series centered around popular local star Carlo Verdone, and an unscripted food travelogue titled “Dinner Club.”  The streamer’s first forays into Italian scripted content were announced Thursday at [...]

More From Our Brands

Access exclusive content