Netflix Announces Next Market: the Netherlands

Country likely to be the company's only overseas addition in 2013

Netflix is going Dutch.

The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year.

After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put the brakes on international expansion this year citing the expense of the expansion. CEO Reed Hastings indicated the company would take a more measured approach to further expansion this year, previously indicating only one new country would be added; France and Belgium were also rumored to be possibilities.

Netflix announced in its first quarter earnings in April a total of over 36 million subscribers worldwide; 7.14 million of them are based overseas. The addition of Netherlands likely won’t move that needle much in the long term considering it is a relatively small market.

After making its Canada its first overseas market in 2010, Netflix has since moved to U.K., Ireland, Sweden and many more countries within Latin America. Expansion has been a mixed bag for Netflix, where its growth has been challenged by either incumbent competition or infrastructure inadequacies ranging from billing to broadband.

Netflix has touted strong reception for its original series worldwide this year, ranging from “House of Cards” to “Arrested Development.”

More Digital

  • Netflix Reed Hastings

    Netflix Falls Short of Q2 Subscriber Expectations Worldwide, Stock Dives

    Netflix is going Dutch. The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year. After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put […]

  • NewFronts West - Streamys Brand Awards

    IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

    Netflix is going Dutch. The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year. After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put […]

  • Roku TV Wireless Speakers

    Roku Launches Wireless Speakers for Roku TVs

    Netflix is going Dutch. The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year. After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put […]

  • USA Today - Kate Gutman

    A+E Exec Kate Gutman Joins Gannett's USA Today Network as Head of Content Ventures

    Netflix is going Dutch. The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year. After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put […]

  • Netflix Logo

    Netflix Extends Unreleased Korean Series ‘Kingdom’ for Second Season (EXCLUSIVE)

    Netflix is going Dutch. The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year. After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put […]

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    Netflix is going Dutch. The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year. After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put […]

  • 13 Reasons Why S2

    Netflix Q2 Preview: Can International Flywheel Keep Spinning on Big Content Spending?

    Netflix is going Dutch. The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year. After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put […]

More From Our Brands

Access exclusive content