My Damn Channel Pacts With Blip for Four Comedies

Digital comedy network signs third distribution partner, expanding beyond YouTube and MSN

Online comedy network My Damn Channel inked a production and sales partnership with digital media firm Blip, under which the duo will share exclusive first-run distribution for four original comedies.

The four skeins include new seasons of two popular My Damn Channel properties, “Wainy Days” and “Daddy Knows Best,” plus two others in development. Shows will premiere simultaneously on Blip and My Damn Channel in exclusive 30-day windows, before being made available on other outlets including YouTube.

According to companies, both based in New York, the 18-month deal will reach a combined audience of nearly 40 million monthly unique viewers.

“This gives us more size, to create broader reach,” said Rob Barnett, My Damn Channel’s founder and CEO. “We’re focused on the best original series, with the best talent in front of the cameras and behind them, and so is Blip.”

Sales teams from Blip and My Damn Channel will pitch the new shows to advertisers, marketers and agencies targeting 18-34 demo. The four shows don’t have premiere dates yet.

Even though two top My Damn Channel skeins will not hit YouTube until a month after they debut elsewhere, Blip pact does not mean comedy producer is steering away from YouTube, said Barnett, former CBS Radio prexy. “YouTube has always been an important part of my business, and it will continue to be important,” he said. Comedy net also has distribution deal with MSN Entertainment, which launched first My Damn Channel series in March.

Blip this week announced separate deal with FremantleMedia North America, under which Blip will handle ad sales and have exclusive window on The Pet Collective channel. Previously Fremantle had an exclusive relationship with YouTube for the pets net.

Blip, in addition to the four original series, will gain access to other select programming from My Damn Channel’s library. That includes previous seasons of “Wainy Days” and “Daddy Knows Best” and episodes of “Daily Grace.”

In addition, My Damn Channel has hired Maria Bamford (whose recent gigs include guesting on FX’s “Louie”) to star in a new comedy series, “Ask My Mom!”, premiering in May on MyDamnChannel.com and Blip. Skein is produced by Precision Production + Post.

Barnett and My Damn Channel COO Warren Chao are skedded to join Blip’s Digital Content NewFronts presentation May 1, along with David Wain (host of “Wainy Days”) and Steve Rannazzisi (star of “Daddy Knows Best”).

My Damn Channel, founded in 2007, has raised more than $10 million to date, from investors including Intuitive Venture Partners, Shea ventures, Okapi Venture Capital and Sunshine Wireless Co. Company has fewer than 30 employees.

More Digital

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

  • Hernán

    Conquistador Series ‘Hernan’ Snagged by Azteca TV and History Channel Latin America

    In the wake of its streaming rights acquisition by Amazon Prime, epic series “Hernan” has sold to Mexican broadcaster Azteca and pan-regional pay TV network, The History Channel, which have jointly acquired the series for their respective platforms. Produced by Mexico’s Dopamine, a Salinas Group unit, and Spain’s Onza Entertainment, the eight-episode mega-series marks the [...]

  • Facebook Logo

    FTC Approves $5 Billion Fine Against Facebook for Privacy Violations

    The Federal Trade Commission voted to fine Facebook around $5 billion for violations of the FTC’s consumer-privacy rules, according to multiple media reports — the biggest privacy-related fine in the commission’s history. The $5 billion figure may be a record-breaker, but it represents less than Facebook reported in net profit ($5.43 billion) for the first [...]

  • Weeknd

    The Weeknd's 'Can't Feel My Face' Crosses 1 Billion Views on YouTube

    The music video for “Can’t Feel My Face” became The Weeknd’s third video to cross 1 billion views on YouTube.  The singer achieved the feat before with “Starboy,” with more than 1.5 billion views, and “The Hills,” with more than 1.3 billion views.  The video was released in 2015 and directed by Grant Singer, who [...]

More From Our Brands

Access exclusive content