You will be redirected back to your article in seconds

My Damn Channel Pacts With Blip for Four Comedies

Digital comedy network signs third distribution partner, expanding beyond YouTube and MSN

Online comedy network My Damn Channel inked a production and sales partnership with digital media firm Blip, under which the duo will share exclusive first-run distribution for four original comedies.

The four skeins include new seasons of two popular My Damn Channel properties, “Wainy Days” and “Daddy Knows Best,” plus two others in development. Shows will premiere simultaneously on Blip and My Damn Channel in exclusive 30-day windows, before being made available on other outlets including YouTube.

According to companies, both based in New York, the 18-month deal will reach a combined audience of nearly 40 million monthly unique viewers.

“This gives us more size, to create broader reach,” said Rob Barnett, My Damn Channel’s founder and CEO. “We’re focused on the best original series, with the best talent in front of the cameras and behind them, and so is Blip.”

Sales teams from Blip and My Damn Channel will pitch the new shows to advertisers, marketers and agencies targeting 18-34 demo. The four shows don’t have premiere dates yet.

Even though two top My Damn Channel skeins will not hit YouTube until a month after they debut elsewhere, Blip pact does not mean comedy producer is steering away from YouTube, said Barnett, former CBS Radio prexy. “YouTube has always been an important part of my business, and it will continue to be important,” he said. Comedy net also has distribution deal with MSN Entertainment, which launched first My Damn Channel series in March.

Blip this week announced separate deal with FremantleMedia North America, under which Blip will handle ad sales and have exclusive window on The Pet Collective channel. Previously Fremantle had an exclusive relationship with YouTube for the pets net.

Blip, in addition to the four original series, will gain access to other select programming from My Damn Channel’s library. That includes previous seasons of “Wainy Days” and “Daddy Knows Best” and episodes of “Daily Grace.”

In addition, My Damn Channel has hired Maria Bamford (whose recent gigs include guesting on FX’s “Louie”) to star in a new comedy series, “Ask My Mom!”, premiering in May on MyDamnChannel.com and Blip. Skein is produced by Precision Production + Post.

Barnett and My Damn Channel COO Warren Chao are skedded to join Blip’s Digital Content NewFronts presentation May 1, along with David Wain (host of “Wainy Days”) and Steve Rannazzisi (star of “Daddy Knows Best”).

My Damn Channel, founded in 2007, has raised more than $10 million to date, from investors including Intuitive Venture Partners, Shea ventures, Okapi Venture Capital and Sunshine Wireless Co. Company has fewer than 30 employees.

More Digital

  • eOne Names Bill Wilson Senior VP

    eOne Names Bill Wilson Senior VP

    Entertainment One (“eOne”) has tapped Bill Wilson as Senior Vice President Digital Operations and Innovation, Music, the company announced today. Wilson will oversee all aspects of digital strategy across the company’s music business, including label service, talent management, music publishing and live entertainment, according to the announcement.  Wilson will be based in New York City and [...]

  • Jennifer Kaytin Robinson Someone Great

    'Someone Great' Director Jennifer Kaytin Robinson on Reimagining the Rom-Com

    Jennifer Kaytin Robinson, creator of the MTV series “Sweet/Vicious,” recently made her feature debut with “Someone Great,”  now streaming on Netflix. The film follows three friends as they navigate relationships and work in New York City.  Here, the writer-director opens up on reimagining the rom-com, and women changing the face of Hollywood. The three young [...]

  • Hulu-Logo

    Comcast Mulling Sale of Hulu Stake to Disney (Report)

    Comcast is holding talks with Disney to see if they can hammer out a deal to sell Comcast’s one-third stake in Hulu to the Mouse House — which would give Disney full control over Hulu, CNBC reported. The report comes a little over a week after AT&T sold its 9.5% stake in Hulu to the [...]

  • Cox Cable Testing a Form of

    Cox Cable Testing Gamer Network Service to Reduce Lag

    UPDATED: Cox Cable is testing a new “Elite Gamer Service” that is designed to speed up connections between gamers and games, but which the company says doesn’t prioritize internet use. The service began testing in Arizona this week and Cox tells Variety it plans to run the test for about three weeks. The $15 a [...]

  • Angie-Nwandu-The-Shade-Room

    The Shade Room, a Top Instagram Celebrity and Gossip Publisher, Unveils First Slate of Original Series (EXCLUSIVE)

    The Shade Room, a top Instagram-based media publisher focused on black culture, entertainment and celebrity gossip, is launching three new original series on the social platform. The five-year-old venture, the brainchild of entrepreneur Angelica Nwandu, runs one of the most highly engaged accounts on Instagram: @TheShadeRoom, which has 15.3 million followers (referred to as “Roommates”), [...]

More From Our Brands

Access exclusive content