×
You will be redirected back to your article in seconds

More DVR Owners in U.S. Never Watch the TV They Record

Motorola Mobility finds 72% of DVR owners are hoarders and collect TV programming.

There’s binge watching and then there’s never watching at all.

A new study by Motorola Mobility claims that 41% of the content recorded on DVRs in the United States is never watched and deleted. Worldwide, that stat is lower, at around 36%.

Still that’s a significant number as networks increasingly want timeshifted viewing through DVRs, VOD and web-streaming platforms to be counted as part of Nielsen’s Live-plus-7 ratings measurement — or viewing captured within seven days of a program’s premiere telecast — when they broker deals with advertisers.

At the start of the fall TV season, 46% of U.S. homes had a DVR, up 30% over the previous year.

And that’s helped increase the amount of TV consumption, which is up 90% around the globe this year to 19 hours, according to Motorola Mobility’s Fourth Annual Media Engagement Barometer.

The U.S. has the highest weekly TV consumption at 23 hours of TV and six hours of movies watched, while Sweden and Japan have the lowest at 15 hours and two hours, respectively, the study found.

Worldwide, 29% of weekly TV viewing is recorded content, with 76% of those surveyed saying they watch news broadcasts live.

More than 77% of those surveyed said they record because there is other content airing at the same time, while 68% globally record programming to skip ads. That percentage is higher in the U.S. (74%) and the U.K. (75%). Another 72% say they are hoarders, simply collecting TV programming on their set-top boxes.

The TV biz, of course, wants to turn more of those individuals into viewers.

But more recorded programming would be watched if it could easily be transferred to mobile devices like tablets and smartphones, Motorola Mobility found. That’s because tablet owners tend to watch more recorded content.

Around 80% of a tablet user’s content is recorded, versus 65% among non-tablet owners, according to the study. On average, tablet owners also watch 6.7 hours of movies a week versus the average of 5.5 of non-tablet owners.

“Consumers want to be in control of the way they experience their videos,” John Burke , senior VP and general manager of converged solutions at Motorola Mobility. “Increasingly, they’re using tablets and smartphones to view [and control] content, and they expect this experience to transition seamlessly across their favorite programs, whenever and wherever they like.”

Naturally, Motorola Mobility, owned by Google, has an interest in increased usage of mobile devices given that it makes Android smartphones and tablets, set top boxes, DVRs and other devices that record or play video programming.

Motorola interviewed 9,500 consumers in 17 countries for its report.

More TV

  • L.A. Teachers' Strike: Hollywood Studios, Unions

    Hollywood Studios, Unions Support Parents and Educators as L.A. Teachers' Strike Rages

    Hollywood unions and entertainment companies have stepped up to support the 31,000 Los Angeles teachers in the second day of a massive strike that’s affected nearly half a million students. More than 50 SAG-AFTRA members picketed at a Tuesday afternoon rally in the driving rain next to the Hollywood & Highland Center with secretary-treasurer Jane [...]

  • R. KellyR. Kelly in concert at

    'Surviving R. Kelly' Producers on the Lifetime Doc's Ripple Effect

    The ripple effect of “Surviving R. Kelly” continues to widen more than a week after the documentary aired on Lifetime, renewing public interest — and outrage — over the litany of sexual abuse allegations against the R&B artist. Lady Gaga and Phoenix have apologized for working with him. Chance the Rapper and other artists are said to [...]

  • Yellowstone

    Viacom Lays Off Paramount Network Staffers Amid Reorganization (EXCLUSIVE)

    Viacom has laid off a number of staffers in its entertainment group, with the majority of the affected employees hailing from Paramount Network, Variety has learned exclusively. A Viacom spokesperson declined to comment. But a source with knowledge of the situation that the number of affected employees was fewer than 20, or less than 2% of [...]

  • The Last OG

    TV News Roundup: 'Last O.G.' Sets Season 2 Premiere Date on TBS

    In today’s TV News Roundup, “The Last O.G.” announces its Season 2 return date and Variety has the exclusive first look at Fox’s new legal drama “Proven Innocent.” FIRST LOOKS Netflix has announced its new limited series “Black Earth Rising” will launch on Jan. 25. The contemporary thriller series stars Michaela Coel as Kate Ashby, a Rwandan girl [...]

  • Matt Walsh

    'Veep' Star Matt Walsh to Lead ABC Comedy Pilot 'Happy Accident'

    Matt Walsh has been tapped for a lead role in the upcoming ABC single-camera comedy pilot “Happy Accident.” In the series, two Pittsburgh families – a father (Walsh) with three adult daughters, and a hotel lounge singer with her med student son – are forced together after a decades-old secret is revealed. Walsh currently stars in [...]

  • Jane Fonda

    'Grace and Frankie' Renewed for Season 6 at Netflix

    Netflix has renewed “Grace and Frankie” for a sixth season ahead of the Season 5 premiere this Friday. The series stars Jane Fonda and Lily Tomlin as the titular characters who found their lives turned upside down when their husbands (played by Martin Sheen and Sam Waterston, respectively) revealed they were gay and left the [...]

More From Our Brands

Access exclusive content