×
You will be redirected back to your article in seconds

Minion Mania Helps Universal Score with ‘Despicable Me 2’ Game

'Despicable Me: Minion Rush' crosses 100 million download mark in less than three months

The Minions keep performing for Universal Pictures.

Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13.

It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices.

The free-to-play game, produced by Gameloft, is expected to continue to perform well for Universal and Illumination Entertainment as new levels are added.

This month, Gameloft is adding a new beach level, seen in “Despicable Me 2,” with themed costumes like the Snorkeler Minion and Surfer Minion. First new update was El Macho’s Lair, including the film’s villain El Macho and the purple Evil Minions

Studios like Universal have embraced free-to-play as an inexpensive way to give fans of their films new ways to stay engaged with a movie’s characters while creating a significant new revenue stream for Hollywood when the film it’s based on has long left theaters. The games earn money when players purchase new levels or upgrade characters.

Despicable Me 2” has earned $833 million at the worldwide box office since July 3.

Universal also was successful with another free-to-play game based on “Fast & Furious 6,” that Kabam produced.

“Gameloft did an incredible job recreating the Minions and the environments from the movies,” said Stephanie Sperber, president of Universal Partnerships & Licensing. “We are continuing to work hard to bring new and exciting content to the game to engage the millions of fans who enjoy ‘Minion Rush’ on a daily basis.”

Gameloft worked with Universal Partnerships & Licensing and “Despicable Me” creators Illumination Entertainment to produce the game.

“We’ve been lucky to work with such creative and visionary minds like the team at Illumination Entertainment,” said Julien Fournials, senior VP, production at Gameloft. “Bringing the Minions to life in a game was great fun. Our collaboration brought a lot of authenticity to the table, from the Minion voices to the uniquely comedic gameplay, and that authenticity helped introduce a lot of fans to the game.”

More Biz

  • Everybody Changes

    New Cadence Productions Acquires Domestic Rights to Panama's 'Everybody Changes'

    New Cadence Productions has acquired North American rights to the transgender family drama “Everybody Changes,” Panama’s official selection for the 92nd annual Academy Awards. The movie from writer-director Arturo Montenegro tells the true story of a Panamanian couple with three children who grapple with the father’s decision to come out as a transgender woman. “Everybody [...]

  • Assistant Attorney General, Antitrust Division nominee

    Justice Department Moves to End Paramount Antitrust Decrees

    The Department of Justice will seek to end the Paramount consent decrees, the landmark agreements that have barred studios from owning theaters for the last 70 years. Makan Delrahim, the head of the department’s antitrust division, made the announcement Monday in a speech to the American Bar Association fall forum on antitrust. He argued that [...]

  • Viacom HQ LA

    ViacomCBS Sets HR and Inclusion Chiefs

    ViacomCBS has named corporate heads of HR and inclusion as the companies prepare for the merger that is set to close early next month. The soon-to-combine Viacom and CBS have tapped Nielsen alum Nancy Phillips to serve as exec VP and chief people officer. Viacom alum Marva Smalls will serve as global head of inclusion, [...]

  • Sony Pictures Studio Culver City

    Sony Pictures Entertainment Buys AT&T's Stake in Game Show Network

    Sony Pictures Entertainment has bought out AT&T’s minority interest in Game Show Network for about $500 million. The deal makes Sony the sole owner of GSN. AT&T had owned 42% of the company, which the telco giant inherited with its purchase of DirecTV in 2015. AT&T has been on a mission this year to pay [...]

  • John Malone

    John Malone Boosts Stake in Discovery With $75 Million Stock Purchase

    John Malone has upped his stake in Discovery Inc. by purchasing $75 million worth of stock on the open market. Malone picked up just under 2.7 million shares in Discovery at $28.03 on Nov. 14, according to a Securities and Exchange Commission filing. Malone was already the company’s single-largest individual shareholder who holds super-voting shares [...]

More From Our Brands

Access exclusive content