×
You will be redirected back to your article in seconds

Maker Studios Raises $26 Mil to Expand Global Video Reach

New investors in YouTube multichannel network company include Canal+, Astro and Singtel

It’s been a busy month for Maker Studios: The digital media firm, a major YouTube multichannel network partner, said it has raised $26 million in a second and final part of its Series C financing to expand its international footprint.

The funding news comes after Maker’s announcement last week that it acquired Blip, an early online video distributor that Maker bought for its technology assets and distribution partnerships. Maker declined to comment on whether the new funding is being used to finance the Blip deal.

The second part of this round – for a total raised in the Series C of $62 million – includes investments from French media conglom Canal +; Astro Overseas, the government of Malaysia’s strategic investment fund; Singapore telecom provider SingTel; and venture-capital firms Lakestar, Northgate Capital and existing investor Upfront Ventures.

The first tranche of Maker’s Series C financing, $36 million raised late last year, was led by Time Warner Investments and included investments from: Upfront Ventures; Greycroft Partners; Ynon Kreiz, Maker’s executive chairman; Downey Ventures, the investment company for Robert Downey Jr.; Elisabeth Murdoch; FUEL: M+C, the investment company for John Miller and Jimmy Yaffe; Daher Capital; and producer Jon Landau. To date, Maker has raised more than $70 million; the company declined to provide a specific figure.

More than half of Maker’s viewers are outside the U.S., and the company works with YouTube creators in more than 80 countries, according to Kreiz.

“Our objective was to expand our investor base to include major players in key international markets,” Kreiz said in a statement. “The new funding will allow us to further expand our team and executive talent globally, extend our technology offerings for content creators and brand partners, and establish our local footprint around the world.”

Culver City, Calif.-based Maker generates more than 4 billion views online per month via 60,000 channels and more than 260 million subscribers. The company’s roster of YouTube personalities include PewDiePie — who runs what is now the most-subscribed channel on YouTube — as well as KassemG, Nice Peter, EpicLloyd’s “Epic Rap Battles of History,” the Shaytards and Snoop Lion’s WestFestTV.

More Digital

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

  • Toy Story 4 Forky

    ‘Toy Story 4’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending with “Toy Story 4.” Ads placed for the animated film had an estimated media value of $5.53 million through Sunday for 1,073 national ad airings on 38 networks. [...]

  • Murder Mystery

    Netflix Reveals Record-Breaking Stats for Sandler-Aniston 'Murder Mystery' Flick

    “Murder Mystery,” the latest Adam Sandler film to debut on Netflix, broke viewing records on the streaming service, the company revealed Tuesday. The film, which is co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon. 🚨ADAM SANDLER AND JENNIFER [...]

More From Our Brands

Access exclusive content