The series, a spoof of reality TV, was originally produced independently by creators Alex Anfanger and Dan Schimpf in Brooklyn and distributed on YouTube in 2011. The second season of “Next Time on Lonny” will be distributed by Maker and will premiere in early 2014, and Maker also will promote and distribute the first season starting in January.
“Dan and Alex are the lifeblood of a new generation of comedy,” Ben Stiller said in announcing the deal. “Red Hour’s policy is to feed off of that blood in the time honored vampyric tradition of showbusiness.”
The series combines sketch comedy and satire. Each episode opens with a short intro clip from a fictitious reality TV show called “Lonny.” The six episodes of “Next Time on Lonny” have garnered more than 576,000 views on YouTube.
“Red Hour has established itself as a powerhouse in the digital space by leveraging what they do best…making fantastic content, and we couldn’t be more excited to partner with them,” said Andy Vick, VP of comedy at Maker Studios.
Anganger and Schimpf praised Maker and Red Hour as “incredible partners” that have “made it a priority to preserve the show’s insane spirit. That being said, we had our boom mic attached to a chair for season 1 so we’re definitely looking forward to a person to do this time around.”
Red Hour Films, founded by Stiller and Stuart Cornfeld, most recently produced “The Secret Life of Walter Mitty,” which Stiller directed and stars in alongside Kristen Wiig, Shirley MacLaine and Sean Penn. 20th Century Fox has slated the film’s release for Dec. 25, 2013. Red Hour other credits include “Zoolander,” “Dodgeball,” “Blades of Glory,” and “Tropic Thunder.”