You will be redirected back to your article in seconds

Lady Gaga, Eminem and Arcade Fire to Headline First YouTube Music Awards

Spike Jonze is creative director of Nov. 3 inaugural event featuring live musical performances from across the world

YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3.

The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be picked by the Internet video site’s visitors. In addition to big names from the music biz, the event will highlight popular YouTube performers including dubstep violinist Lindsey Stirling and CDZA.

The YouTube Music Awards will include performances and musical collaborations staged across the globe — including in Seoul, Moscow, London and Brazil — culminating in a live event at New York City’s Pier 36.

Filmmaker Spike Jonze is the event’s creative director, and thesp Jason Schwartzman will host. Vice Media and Sunset Lane are exec producers for the YouTube Music Awards. YouTube has signed automaker Kia Motors as the event’s premier sponsor.

“The whole night should feel like a YouTube video itself,” Jonze said in a statement. “We’re getting together a group of amazing artists and filmmakers to do this live — tune in to see what happens live.”

YouTube will announce nominations for the awards Oct. 17, based on global music-video views and shares over the past year, and the winners will be voted by the site’s users by sharing across social media.

“YouTube is home to both established artists and the next generation of musical talent,” said Danielle Tiedt, YouTube’s marketing veep. “From catalyzing careers and pop culture phenomena, to propelling a song’s rise to No. 1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry.”

Vevo, majority owned by Sony Music Entertainment and Universal Music Group with a minority stake held by Google, is the single biggest supplier of music videos to YouTube. Vevo content generates more than 3 billion views on YouTube content monthly. However, Vevo has undertaken a strategy to boost views off YouTube, because the company generates more ad revenue through other platforms.

This year, YouTube has held two other genre-themed events to promote content partners: Comedy Week in May and Geek Week in August.

Watch a teaser for the YouTube Music Awards with Jason Schwartzman:

More Digital

  • Brian Krzanich Intel CEO Brian Krzanich

    Intel CEO Out Following Investigation of Relationship With Employee

    YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3. The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be […]

  • Whistle Sports Raises $28 Million Series

    Whistle Sports Raises $28 Million Series D

    YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3. The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be […]

  • At&t Time Warner Stock Index

    AT&T Announces Watch TV Service Lineup, Details on New Wireless Plans

    YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3. The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be […]

  • Lee Byung-hun and Kim Tae-ri in

    Netflix Shines for Lee Byung-hun-Starrer ‘Mr Sunshine’

    YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3. The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be […]

  • FORT LAUDERDALE, FL - MAY 26:

    XXXTentacion Breaks Taylor Swift’s Single-Day Global Streaming Record on Spotify

    YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3. The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be […]

  • SONOS PATRICK SPENCE

    How Smart-Speaker Maker Sonos Plans to Take on Apple, Google and Amazon

    YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3. The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be […]

More From Our Brands

Access exclusive content