In an effort to add to its growing digital media department, UTA has brought on former ID PR exec Kendall Aliment Ostrow to serve as a full-time digital agent, the talent agency announced.

In her new role, based in the agency’s New York office, Aliment Ostrow will focus on building digital and social media strategies for corporate and individual clients. She previously spent three years at ID PR in a similar capacity, working with corporate clients including Maker Studios and TV Guide.

Before ID PR, Aliment Ostrow spent three years as head of new media for “The Ellen DeGeneres Show.”

The addition makes for seven full-time agents in UTA’s digital media group, headed by Brent Weinstein. The department has been growing in recent months with the addition of start-up specialist Robyn Ward in September and the promotions of online entertainment agent Ali Barash and digital consulting agent Natalie Novak.