A new way to watch movies online is more interactive than just pressing stop and start.

JumpView Entertainment platform, a film format that is designed as a second screen experience, goes live today. This web based platform can be streamed onto laptops, tablets or smart phones. It puts the viewer in the driver’s seat of content control.

Creators Michael Simon and Kenneth Waddell have been working on the project since the end of 2010. “It’s an engaging experience that is extremely character driven,” said Waddell. “Viewers can control to jump back and forth between characters and timelines.”

The target audience is among the text-savvy 14 to 25-year-olds; the ones the creators say are experts at multitasking.

“Campus Life” is the first original film made for the JumpView format. The sci-fi flick stars Jesse McCartney, along with Hannah Hodson and Alice Kremelberg, from “The Taking of Pelham 1 2 3.”

For those who think clicking between three minute segments sounds like too much effort, Waddell has the solution.

“It’s in the construction of the individual episodes. We made them cliff hangers to drive the viewer to the next one. We’ll keep pushing you forward and you’ll want to keep clicking.”

Looking to the future, the creators hope the platform will be used with existing products and series.

“JumpView would be a terrific value add to either Hulu or Netflix,” Simon said. “Content providers are constantly searching for new ways to exploit their properties while viewers love engaging with their favorite shows. JumpView marries the two together in offering a completely unique experience.”

“Campus Life” is priced at $4.99. Viewers will have 3 days to watch the film as many times as they want.