This week, that involves Microsoft’s Xbox Live, with an app on the videogame console launching today that will offer up 1,000 films to stream.
IndieFlix shares revenues it receives through what it calls a “Royalty Pool Minutes” model in which filmmakers get paid for every minute watched by a subscriber.
“The sheer size of the Xbox market catapults indies into the limelight,” said filmmaker and IndieFlix CEO and co-founder Scilla Andreen.
There are now 46 million subscribers who pay $60 a year to access video and other content on Xbox Live. Xbox users watched and played 18 billion hours of entertainment last year, Microsoft said, with usage of apps on the console growing 57% in 2012.
That’s certainly a lot of digital coin should IndieFlix be able to entice Xbox Live’s users to steer away from Netflix, Hulu, Amazon — and their games, of course.
The Xbox Live deal will actually make IndieFlix’s short and full-length features, documentaries and web series available in six countries: the United States, Canada, United Kingdom, Ireland, Australia and New Zealand. It also has a similar streaming deal with Roku.
“We think the Xbox audience ‘gets’ independent film,” Andreen said. “We believe they’ll love the original content and appreciate the raw creativity of these fiercely independent artists who work outside of the ‘system’ to make the movies they want to make – no need for permission or bowing to someone else’s editorial control.”