×
You will be redirected back to your article in seconds

Hulu Plans to Hook Subscription Service Into Google Chromecast

Online TV joint venture says it is ‘actively working’ with Google to add Hulu Plus access to $35 streaming adapter

Google’s cheap Chromecast Internet TV adapter already lets users stream free Hulu content to their televisions, in a fashion — but the video site is promising to deliver a better experience through the device for subscribers of its Hulu Plus service.

“We are actively working with Google to bring Hulu Plus to the platform,” Hulu rep Meredith Kendall said. “At Hulu, we’re constantly innovating to provide our users with access to their favorite TV shows anytime, anywhere, on any device.”

With Hulu’s dual biz model, a certain amount of TV show full eps and movies are available free at Hulu.com, while the $7.99 per month Hulu Plus service provides dozens of complete past seasons of TV shows and other selections.

In addition, a big part of the Hulu Plus value proposition is that it provides access across a range of mobile and connected-TV devices — and in the past, Hulu has blocked devices that played back its free content on TVs.

SEE ALSO: Hulu Pledges to Double Originals, Acquisitions

However, Hulu won’t be able to easily stop users of Google’s new Chromecast from using the “cast” feature to stream Hulu.com video from a Chrome browser tab to a TV. But that’s not a big deal —  it’s effectively equivalent to connecting your computer to the TV via HDMI, which the website has never been able to prevent. Rather, expect Hulu to emphasize that it is enhancing its iOS and Android apps to take advantage of the native capabilities of the Chromecast device, for smoother playback and better remote-control capabilities and browsing.

Chromecast has had a honeymoon reception, quickly selling out stock from online retailers within 24 hours of its July 24 launch. The simple $35 device, a little bigger than a USB flash drive, plugs into an HDMI slot in the back of a TV. Instead of a dedicated remote control, Chromecast uses a smartphone, tablet or computer for browsing and navigation.

SEE ALSO: Google Chromecast’s Real Genius: It’s Cheap and Dumb

Initially Chromecast provides native support for YouTube videos, Netflix streaming and Google Play content purchases. But while for now it lacks the breadth of content partners that competing devices like Apple TV and Roku have, Internet video players are quickly lining up to connect with Google’s over-the-top player.

HBO this week said it is “actively exploring” bringing the HBO Go service to the device, and streaming-music service Pandora will soon support Chromecast, according to Google. Others interested in adding support for Chromecast include AOL, Discovery’s Revision3, Redbox Instant by Verizon, Vevo and Vimeo.

Hulu is owned by The Walt Disney Co., 21st Century Fox and Comcast’s NBCUniversal. Earlier this year, the media congloms had solicited bids to sell the company — their second time shopping around Hulu after failing to unload it in 2011. But the trio ended the sale process in mid-July, announcing they would invest $750 million in Hulu to add more content and grow the business.

The JV runs one of the most popular video websites in the U.S., and has claimed to have more than 4 million Hulu Plus subs.

More Digital

  • The Expanse

    Amazon Launching 'The Expanse' Seasons 1-3 Worldwide Ahead of Season 4 Premiere

    Amazon has acquired worldwide subscription-streaming rights to the first three seasons of “The Expanse,” the space thriller that originally aired on Syfy, leading up to Prime Video’s debut of season 4 later in 2019. Seasons 1-2 of “The Expanse” are currently available in the U.S. on Prime Video. All three seasons, comprising 36 episodes in [...]

  • Beta Sells Alex Pina’s Movistar +

    Beta Film Rolls Out Alex Pina, Esther Martinez Lobato’s ‘The Pier’ (EXCLUSIVE)

    MIAMI  — Clinching more deals on one of Mipcom’s highest-profile premieres, Beta Film has closed early major territory sales on Movistar + Original “El Embarcadero” (“The Pier”), Alex Pina and Esther Martínez-Lobato’s follow-up to Netflix phenomenon “La casa de papel” (“Money Heist”), identified by the streaming giant in its first-quarter results last April as its [...]

  • Oscar OScars Placeholder

    How to Watch Oscar Nominations Live Online

    The 91st Academy Awards may be hostless, but its nominations will be led by Kumail Nanjiani of “The Big Short” and Tracee Ellis Ross from ABC’s “Black-ish.” The two actors will announce the nominees live beginning at 5:20 a.m. PT/8:20 a.m. ET on Tuesday, Jan 22. All 24 Oscar categories will be announced in a [...]

  • Google Fined $57 Million in France

    Google Fined $57 Million in France for Breach of Data Protection Rules

    Google has been fined €50 million ($57 million) in France by data regulator CNIL for breaching the European Union’s data protection rules. The CNIL said in a statement that Google had not sufficiently informed its users about the exploitation of their personnal data. “We’re not denying that Google informs users who open an account…but the [...]

  • BURBANK, CALIFORNIA - JANUARY 18: (EDITORIAL

    Dax Shepard, Bobby Bones, 'Breakfast Club' Among iHeartRadio Podcast Awards Winners

    iHeartRadio launched its first ever Podcast Awards on Friday (January 18) in Los Angeles. Among the winners in 22 categories were “Whine Down with Jana Kramer” (Best Entertainment TV Podcast); “Armchair Expert with Dax Shepard (Breakout Podcast); “Bobbycast” (Music Podcast); and “The Breakfast Club” (Best Multicultural Podcast). The winners were determined by iHeartRadio listeners. Taking the top prize of Podcast [...]

  • Velvet Buzzsaw trailer

    Netflix Original Movies: What to Look Forward To in 2019

    Following the biggest fourth-quarter worldwide subscriber gain ever and some controversy around increased prices in the U.S., Netflix looks to keep its momentum going into 2019. From Jan. 18 through March, the streaming site will release 10 original films, including action-packed thrillers, a post-apocalyptic sci-fi, quirky comedies, inspirational dramas, an artistic horror movie and a viral [...]

More From Our Brands

Access exclusive content