Google launched Chromecast in July — selling out initial inventory in one day — with Netflix, YouTube and content purchased from Google Play. Earlier this month, Hulu added access to Hulu Plus through Chromecast devices.
The $35 Chromecast device is less expensive than other Internet-video streaming devices including Apple TV and Roku, partly because it relies on using a smartphone or tablet as a remote control.
“We believe the model of web standards-based apps running on the TV, controlled by a smartphone or tablet, is the winning formula for powering second-screen experiences,” Tom Conrad, Pandora’s chief technology officer and exec VP of product, said in a blog post. “The framework we built with tv.pandora.com allows us to quickly evolve the ’10 foot’ experience of Pandora with greater flexibility and speed than ever before.”
Google highlighted the forthcoming Pandora service in its Chromecast launch. Other video service providers working to come to Chromecast include HBO, AOL, Discovery’s Revision3, Redbox Instant by Verizon, Vevo and Vimeo.
Pandora’s music service also is available through Roku set-tops, Sonos Play:1, TiVo DVRs, and connected TVs and Blu-ray players from Samsung, Sony, Toshiba and Panasonic. In addition, Pandora is available to customers of DirecTV, Dish Network and Verizon FiOS TV.
Chromecast users can access Pandora by downloading version 5.0 of Pandora’s Android or iOS mobile app; Pandora said support for iPads is coming soon. The “Cast” button in the apps triggers streaming of Pandora users’ personalized radio stations to the TV.