Fullscreen Upgrade Aims to Boost YouTube Bucks, Brand Exposure

Startup's Creator Platform offers enhanced analytics and other features, including music library licensed via Universal Music Publishing Group

Fullscreen has enhanced its YouTube management tools, promising to let content creators and marketers wring more views from the Internet’s No. 1 video destination.

Startup’s Fullscreen Creator Platform provides new channel analytics, including detailed financial statements on revenue earned from various sponsorships as well as from Fullscreen’s premium ad inventory. The new system also lets users drill into viewership patterns and traffic sources and measure how actively videos are being shared on Facebook, Twitter and other social platforms.

The Creator Platform provides a new “mission control” for creators and marketers distributing video via YouTube, Fullscreen founder and CEO George Strompolos said. “Content creation is no longer restricted to select Hollywood studios — it’s happening all around us,” he said.

Last month, Fullscreen announced a Series A round of funding from Comcast and global ad agency WPP, along with previous investor Chernin Group.

Other features of the Fullscreen Creator Platform include collaboration tools to connect with other YouTube content creators; the Scheduler, an app that allows users to preset video publish times; FAM, a library of thousands of songs licensed through Universal Music Publishing Group; and the Gorilla app, which lets creators earn additional revenue by participating in branded sponsorship campaigns.

Company also launched an iOS app for YouTube content creators to track channel performance from mobile devices.

For marketing clients, the Fullscreen Creator Platform lets brands conduct competitive analysis and benchmark their YouTube channel performance against competitors, as well as discover trending content from more than 2 million YouTube channels to identify which ones are successfully capturing audience engagement.

“The ability to track trending content across specific YouTube audiences is invaluable for the development of our content programs,” Katrina Craigwell, head of digital marketing for General Electric, said in a statement.

In addition, Fullscreen offers brands and media companies copyright-protection controls via asset management services and integration with YouTube’s Content ID system, designed to flag copyrighted material.

Fullscreen’s customers include media companies like Comcast’s NBCUniversal and Ryan Seacrest Prods. and YouTube personalities like dubstep violinist Lindsey Stirling and filmmaker Devin Super Tramp. The startup runs more than 15,000 YouTube channels, which generate 2.5 billion monthly video views and reach 200 million subscribers.

SEE ALSO: Fullscreen, with Comcast and WPP Backing, to Expand Into Studio Model

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