FremantleMedia North America CEO Thom Beers has hired Gayle Gilman as executive VP of digital content, a newly created role overseeing all original digital content.

Gilman joined FMNA from Beers’ Original Prods., where she was senior VP for the company’s Original Prods. Entertainment Network (OPEN). At FMNA, Gilman will be in charge of digital originals including The Pet Collective, which recently cut a first-run distribution deal with Blip. In addition to content creation, she also will be responsible for supporting distribution strategies.

“Having Gayle lead our digital team will allow us to expand our original content business,” Beers, who took the top job at FMNA last year, said in announcing her hire. “She is the perfect addition to help us create content that we can nurture into global brands in the booming transmedia world.”

Gilman reports to FMNA chief operating officer Lee Rierson and will work closely with the company’s new Digital & Branded Entertainment Division, led by CEO Keith Hindle.

Prior to launching Original Prods.’ OPEN digital division, Gilman was co-executive producer for Emmy-nominated “Ice Road Truckers,” as well as “Swords: Life on the Line,” “Lobstermen” and “America’s Lost Treasures.” She has also held development and programming positions at National Geographic Television, where she developed programming for the “Explorer” series, and also served as director of documentary programming at A+E Television Networks.

In addition, she was director of co-productions and programming for the U.K.’s Channel Four Television’s C4International in London, before coming to Los Angeles to join RDF Media USA as senior VP.