×

Fox, Other Nets Try New Way of Nagging You to Watch Their Shows

Startup Dijit Media inks deals with Fox Broadcasting and 10 cable networks for show-reminder alerts

Fox Broadcasting is among TV networks using a “reminder button” from startup Dijit Media on their websites — a feature that prompts fans who sign up to tune in to shows 30 minutes prior to airtime.

BBC America and Turner Broadcasting’s truTV are also using Dijit’s reminder service to promote their current lineups, and eight other cable networks are soon to follow, according to Dijit. All told, the Dijit reminder button is now live on about 80 show pages.

Users who click on the reminder buttons must register for Dijit’s NextGuide service, which provides a personalized second-screen entertainment guide across linear TV and streaming video, and select their TV providers. Reminders for selected shows are delivered by email or via the NextGuide iOS app a half-hour prior to an episode’s scheduled broadcast time.

“It completely changes our dynamic,” Dijit CEO Jeremy Toeman said. “We now have a direct-response mechanism with users that tracks intent to watch.”

While individual nets and operators also offer similar reminder features in their apps, “we are the Switzerland of reminders,” Toeman said, spanning multiple pay TV operators and networks.

Dijit is offering the service for no charge to TV networks and other media companies, to drive usage of its app. The startup plans to sell targeted ads in the NextGuide app, based on the preferences of individual users.

Toeman declined to disclose how many people are using NextGuide, but said the number of users who previously signed up for reminder notifications was in the “low tens of thousands.” He expects the deals with Fox and other networks to boost use of the app significantly.

Does it really boost tune-in? Hard to know for sure, but Dijit says early results are very promising. The company says the average NextGuide user sets three reminders, and that reminder email open rates are more than double the industry average range of between 12% and 20%. (For season premieres, Toeman said, open rates on reminders have peaked at 56%.) In addition, within the first three weeks of setting a reminder, 20% of users create an additional reminder on the same network.

The NextGuide reminder service also provides click-to-record-to-DVR buttons for Comcast, DirecTV and Dish Network subscribers (with support for other operators in the works). And in addition to live TV episodes, the reminder feature alerts users when new episodes are available on streaming and download services including Netflix, Amazon Instant Video, Hulu Plus and iTunes. Dijit plans to add SMS text alerts and an Android version of its app soon.

The Dijit reminder button can be added to a website, banner ad campaign, mobile app or social site either via an HTML link or embedded code, and functions similar to a Facebook “Like” button.

San Francisco-based Dijit Media’s investors include venture-capital firms Menlo Ventures and Alsop Louie Partners. The company has eight full-time employees.

Toeman founded Dijit in 2009 with Adam Burg, the company’s VP of business development. Previously the two ran consulting firm Stage Two, which worked with clients including Boxee, Vudu, Clicker.com, Electronic Arts and Best Buy. Prior to that Toeman was VP of products for Sling Media, acquired by Charlie Ergen’s EchoStar Communications in 2007.

More TV

  • Bob GreenblattCreating Great Characters: Dick Wolf

    Bob Greenblatt on WarnerMedia Streaming Strategy: 'The Assets are Undeniable'

    CANNES — AT&T is ready for battle in the streaming wars. The new parent company of HBO and Warner Bros. has moved quickly to respond to consumer demand by marshaling its forces behind the launch next spring of HBO Max, WarnerMedia Entertainment chairman Bob Greenblatt told a crowd of international TV and digital executives here [...]

  • Roberto Gomez Bolanos Mexican actor Roberto

    Chespirito Media Universe in Development from Grupo Chespirito, Thr3 Media Group

    Mexican production companies Grupo Chespirito and Thr3 Media Group have come to terms on a deal to co-produce multi-media content and create the Chespirito Media Universe based on the characters and world of Mexico and Latin America’s most iconic TV creator, director, producer and actor, Chespirito. Thr3 Media Group was launched in January 2018 by [...]

  • Bastian-and-Fabienne_2btube-Office-1

    2btube Adds Lacoproductora to Facebook, YouTube Originals Alliances

    CANNES —  Fast-driving from a huge digital media publishing base into the creation and production of premium content for global platforms and beyond, top Spanish-language digital native media group 2btube has clinched a wide-ranging production partnership with José Miguel Contreras’ Madrid-based Lacoproductora. The deal comes fast on the heels of 2btube’s production alliance with Facebook [...]

  • LA-CHICA-QUE-LIMPIA-PICTURE

    Spain's Fasten Films Nabs Remake Rights to Argentine Series 'The Cleaning Lady' (EXCLUSIVE)

    Barcelona-based company Fasten Films has optioned Spanish and Portuguese adaptation rights to Argentine suspense series “La chica que limpia” (“The Cleaning Lady”). The deal was negotiated with Argentine distributors RM Vistar and GlowStar, who jointly handle the format’s international sales. A Mexican remake of the series is being produced by Turner Latin America, alongside BTF [...]

  • Motiv: Max ConzeFoto: © ProSiebenSat.1/Martin SaumweberDieses

    ProSiebenSat.1 Boss Max Conze Unfazed By the Invasion of the Digital Streaming Giants

    Max Conze, CEO of German broadcast company ProSiebenSat.1 since June last year, appeared relatively relaxed about the prospect of the coming invasion of new subscription streaming players like Disney Plus into his territory when speaking to journalists at TV market and conference Mipcom in Cannes Tuesday. “Disney will not lock away all their content,” he [...]

  • Irmaos Freitas

    Amazon Prime Video takes Turner’s ‘Freitas Brothers’

    CANNES — In yet another – and significant – Latin America distribution deal for the now highly active OTT giant, Amazon Prime Video has acquired Brazilian and pan-Spanish-speaking Latin American SVOD rights to Turner Latin America’s highly anticipated “Freitas Brothers.” The announcement was made late Tuesday by Turner Latin America at Cannes Mipcom TV and [...]

  • Tulsi Gabbard, Tom Steyer, Cory Booker,

    Nonsense Ellen DeGeneres Question Derails an Otherwise Substantive Democratic Debate (Column)

    The fourth Democratic debate was dangerously close to being substantive. For almost three (3!) hours, the twelve (12!) candidates onstage tackled questions on foreign policy, reproductive rights, health care, gun control, big tech, and the opioid crisis. While the other debates — and indeed, the entire 2016 presidential campaign — have been marked by meme-able [...]

More From Our Brands

Access exclusive content