×
You will be redirected back to your article in seconds

Facebook Users More Tuned to Broadcast Than Cable Shows

Social service also overindexes on Hispanic programming, while news and sports are underrepresented, Trendrr study finds

Facebook users are more likely to chinwag about broadcast dramas and comedies — and less about cable, news and live sports programming — compared with TV-related chatter on Twitter and other social networks.

That’s according to a new study by research firm Trendrr, which analyzed social TV activity in the U.S. on Facebook for a one-week period in May and compared it with interactions on Twitter and two smaller social apps.

Over all, TV-related social activity on Facebook is approximately five times as large as that of all other social networks combined, according to Trendrr. That corresponds to the size of the services: Facebook has about 1.1 billion monthly active users, compared with about 200 million for Twitter.

Facebook users overindexed on broadcast TV, particularly for dramas and comedies, with seven times the activity levels on other social services. By contrast, Facebook chatter related to cable programming was 4.5 times as large.

TV news was even lower on the totem pole for Facebook, with just twice that of other social networks combined. Discussion about live television events such as sports also appear to be underrepresented. For example, Facebook interactions around an NBA playoff game between the Knicks at Pacers on ESPN registered three times the levels of other social networks combined, as measured by Trendrr.

Meanwhile, Facebook activity around Hispanic programming was significantly higher than other social networks combined. For example, Univision’s finale of “Nuestra Belleza Latina” had 12 times more activity on Facebook during the on-air window than all other social networks combined, according to Trendrr.

The study comes with the caveat that Trendrr analyzed social activity over just one week (May 13-19), and measured chatter in a six-hour window (three hours before and after a show aired). The activity tracked for Facebook included likes, comments, shares and posts.

Trendrr, a service of New York-based Wiredset, is working with Facebook on a case study of TV-related activity on the site. Eventually Trendrr hopes to begin incorporating a broad set of Facebook data into its social TV rankings charts; currently, Trendrr’s charts include a small, rate-limited sample of Facebook data.

For its part, Twitter has a pact with Nielsen under which the duo are developing a “social TV rating,” skedded to be available for the 2013-14 TV season, as a companion metric to traditional ratings.

Popular on Variety

More TV

  • Sinclair

    Sinclair Closes Purchase of Fox Regional Sports Networks From Disney

    Sinclair Broadcast Group and the Walt Disney Company have closed their $9.6 billion deal for Sinclair to buy 21 Fox Regional Sports Networks and Fox College Sports. The deal was announced in May after Disney bought the networks as part of its acquisition of Twenty-First Century Fox. The portfolio, which excludes the YES Network, is described [...]

  • Michael Shannon

    Michael Shannon to Play Jerry Buss in HBO's 'Untitled Showtime Lakers Project' Pilot

    Michael Shannon has been cast to play self-made millionaire and former Los Angeles Lakers owner Jerry Buss in HBO’s “The Untitled Showtime Lakers Project” pilot, based on the Jeff Pearlman book “Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s.” The series, which chronicles the professional and personal lives of the [...]

  • Luna Nera Netflix Italy

    Netflix Eyes More Italian Productions

    Since Netflix entered the Italian market in 2015, it’s steadily gained ground in terms of subscriptions, which are expected to reach 2 million by the end of 2019, according to independent analyst Ovum. The streaming giant recently announced a €200 million ($222 million) investment in Italian original productions over the next three years. Variety spoke [...]

  • 'Serendipity': NBC Developing Series Inspired by

    'Serendipity': NBC Developing Series Inspired by Kate Beckinsale, John Cusack Movie

    NBC has given a script commitment to a prospective series inspired by the 2001 Kate Beckinsale and John Cusack movie “Serendipity.” The project hails from Miramax Television, whose film division produced the original film, and writer Jonny Umansky. The idea for the show seems like a romantic one, here’s the logline: Harry and Claire fall [...]

  • The Bachelor frontrunners

    Who's the Next 'Bachelor'? Here Are Season 24's Three Frontrunners (EXCLUSIVE)

    When last season of “The Bachelorette” wrapped up, many viewers would have guessed the next “Bachelor” would be runner-up Tyler Cameron. But oh, how things change in a month’s time. Cameron, the runner-up in Hannah Brown’s season, who stopped by “The Bachelorette” finale’s live after show to quickly reconcile with Brown and discuss meeting for [...]

More From Our Brands

Access exclusive content