×
You will be redirected back to your article in seconds

Facebook Reveals the New Fall TV Shows Generating the Most Buzz (Exclusive)

'SHIELD,' 'Hollow" lead all new series in chatter levels on the social network

The most-watched new TV shows launching this fall are also making a splash on Facebook, according to data the social-network giant released exclusively to Variety on Thursday.

The biggest launches at each of the four broadcast networks comprise the top four series that generated the most chatter on Facebook, which measured the conversations through new tracking tools introduced last month.

ABC’s “Marvel’s Agents of SHIELD” led the field among new fall TV series launched prior to October, generating 1.13 million “interactions,” defined as the total number of comments, posts and Facebook “likes” about a show, during a 48-hour period beginning with the series’ premiere date. There were 717,690 Facebook users talking about the premiere episode, which opened to an impressive 12.1 million viewers on Sept. 24.

Fox’s “Sleepy Hollow” was a close second with over 932,000 interactions from over 582,000 users. The drama series has been the most successful new launch for Fox, which ordered a second season Thursday.

While CBS comedy “The Crazy Ones” (254,310/211,552) and NBC’s “The Blacklist” (216,678/168,940) finished third and fourth, respectively, there was a steep fall-off in social chatter after “Hollow,” which drew more than three times the interactions that “Crazy” did. “Crazy” and “Blacklist” have been the biggest series premieres this fall from CBS and NBC, respectively.

SEE ALSO: Facebook Is Sharing TV Chatter with Networks But What Does It Really Mean?

Conversely, the series that have fared the worst in the TV ratings among new launches saw the lack of impact play out in their social footprint as well. Sluggish performers including CBS’ “We Are Men,” ABC’s “Lucky 7” and Fox’s “Dads” saw the least activity on Facebook. Even a pair of new premium-cable series, HBO’s “Hello Ladies” and Showtime’s “Masters of Sex,” drew stronger social traction despite being available in far fewer U.S. homes.  (A more complete list is provided below.)

While it might seem obvious that social-activity levels would correspond with TV ratings, programmers keen to spread the word about their new series haven’t always seen a 1:1 relationship between the two. Some popular series don’t necessarily attract big social followings, and some programs have social followings that are disproportionately larger than than their viewing audiences, which can be a matter of demographic skew or genre appeal.

Social platforms like Facebook and Twitter are getting more aggressive about tracking TV-related activity across their platforms in their bid to establish themselves for marketer dollars and partnerships to networks and studios such as a first-of-its-kind pact with ABC series “Dancing With the Stars.” Earlier this week, Facebook reportedly began sending data reports to the broadcast networks illustrating the kind of data shared with Variety.

Last month, Facebook issued new measurement tools: a public feed API that captures conversations happening on the Facebook feeds of celebrities, brands and users whose profiles are not private, and a keyword insights API that aggregates conversations happening across all Facebook profiles on a certain topic via status updates, comments and likes.

The data provided to Variety did not include series premieres in October, which to date have included NBC’s “Ironside” and ABC’s “Super Fun Night.”

1. Marvel’s Agents of SHIELD 1.3 million / 717,690
2. Sleepy Hollow 932,000 / 582,000
3. The Crazy Ones 254,310 / 211,552
4. The Blacklist 216,678 / 168,940
5. Michael J. Fox Show 159,206 / 122,024
6. The Goldbergs 137,780 / 101,614
7. Brooklyn Nine-Nine 85,981 / 64,921
8. Hello Ladies 80,593 / 57,599
9. Masterchef Jr. 76,457 / 60,186
10. Back in the Game 57,201 / 45,535
11.  Trophy Wife 52,254 / 39,539
12. Masters of Sex 44,057 / 32,066
13. Betrayal 42,499 / 31,747
14. Mom 39,906 / 30,772
15. Hostages 38,488 / 29,474
16. We Are Men 38,065 / 28,958
17. Lucky 7 35,656 / 26,909
18. Dads 35,378 / 27,286

More Digital

  • Mubi India

    Mubi Launches Two VoD Channels in India

    Film specialist streaming platform Mubi launched on Friday in India with two channels, Mubi India and Mubi World. The channels are available together for an introductory offer of INR 199 ($2.75) for three months. Thereafter the channels will cost INR 499 ($7) a month or INR 4788 ($66.75) annually. For Mubi India, a channel dedicated [...]

  • U.K. Producer Barcroft Studios Sold to

    U.K.-Based Producer Barcroft Studios Sold to Future in $30 Million Deal

    Barcroft Studios has been bought by Future in a £23.5 million ($30.1 million) deal. The U.K.-based production outfit specializes in factual fare for channels and platforms, and its own branded channels on the likes of YouTube. Future is a U.K.-listed print and online publishing and events business. Sam Barcroft will stay on as CEO at [...]

  • Tye Sheridan

    Tye Sheridan Starring in Survival Thriller 'Wireless' From Steven Soderbergh for Quibi

    Quibi has ordered another show with notable Hollywood talent attached: scripted series “Wireless” starring Tye Sheridan with Steven Soderbergh on board as executive producer. In the made-for-mobile-screens thriller, a smartphone has a central role. Sheridan (“Ready Player One,” “X-Men: Apocalypse”) plays a self-obsessed college student who is stranded in the Colorado mountains after he crashes [...]

  • Instagram

    Instagram Testing Hidden Like Counts Globally

    Like counts will be disappearing from Instagram all over the world starting this week: The Facebook-owned photo sharing service is extending its test of hiding like counts to all of its territories, Techcrunch was first to report Thursday morning. Instagram began hiding like counts for a subset of its users in Canada this spring, and [...]

  • Ted Sarandos - Netflix

    Ted Sarandos Says Disney Plus Launch Changes 'Nothing' for Netflix

    Netflix chief content officer Ted Sarandos claims he’s not getting distracted by huge competitors — like Disney — rumbling into the company’s streaming turf. The exec was asked what has changed for Netflix with the Nov. 12 launch of Disney Plus, which the Mouse House boasted as having signed up over 10 million users so [...]

  • Game Awards OrchestraThe Game Awards, Show,

    Game Awards 2019 to Play on 53 Cinemark Screens Alongside 'Jumanji: The Next Level'

    This year’s Game Awards, recognizing the top video games, creators and esports of 2019, is coming to the silver screen. In a three-way partnership, the Game Awards, Cinemark Theatres and Sony Pictures are teaming on a superticket program pairing the Dec. 12 live simulcast of the 2019 Game Awards in 53 Cinemark locations with a [...]

  • Lilly Burns Tony Hernandez

    Jax Media Soars by Amplifying Unique Voices of Auteur TV

    Jax Media has emerged during the past few years as one of television’s busiest and buzziest production companies. The New York-based company headed by four partners — Tony Hernandez, Lilly Burns, John Skidmore and Brooke Posch — has an enviable track record of scouting new voices and executing stylish shows on a less-than-stratospheric budgets. The [...]

More From Our Brands

Access exclusive content