Paramount has struck a deal with sound technology provider DTS to use the DTS-HD sound codec as the surround-sound format for its feature homevideo offerings through the UltraViolet Common File Format.
Paramount is the first studio to use the DTS-HD codec for digital delivery of features. The UltraViolet Common File Format is scheduled to launch in the second half of this year. The CFF aims to ensure all UltraViolet content can play on all UltraViolet devices.
DTS’s deal with Paramount is non-exclusive; the studio will be free to use other providers’ sound encoding technology. However DTS executive vice president and chief operating officer Brian Towne told Variety he is confident that that DTS-HD will thrive amid competition. “Given an even playing field, the DTS brand … is viewed as the premium alternative,” said Towne. “It’s one of the reasons we have such a penetration on Blu-ray. It’s not our strategy to try to be exclusive or block any other technology.”
DTS is among the founders of Digital Entertainment Content Ecosystem (DECE), the consortium behind the UltraViolet cloud-based content system.