×

Disney’s ‘It’s A Small World’ Goes on New Ride as Web Series

The Mouse House launching toon to connect kids to ride outside park and grow consumer products biz for attraction that launched in 1964

Disney has launched an animated web series based on its theme park ride “It’s a Small World.”

The first installment revolves around the Indian holiday Holi (see below).


A Jolly Holi Day – Ep 1 – It’s a Small World on Disney Video

The eight-episode series is sponsored by language service Rosetta Stone, with animation inspired by Disney artist Mary Blair’s original designs for the popular theme park attraction. Series also features original music from Richard Sherman, the songwriter behind the attraction’s theme song.

Austin, Texas-based Powerhouse Animation Studios produced the toons for Disney Interactive.

In addition to streaming on Disney’s website, the “Small World” series is also be available as programming on the company’s channel on Microsoft’s Xbox and through Roku boxes.

As streaming services look to bolster the amount of kids programming they offer families, Disney’s decision to produce a digital show based on its popular attractions is a clever one.

Not only does it reduce the amount of coin the company would have spent to adapt the rides into a full-length feature, but it gives Disney a way for kids to connect with the ride outside of the theme park — and get them interested in wanting to own a new line of consumer products appearing on retail shelves.

Popular on Variety

Disney’s “Small World” line of merchandise includes dolls and plush animals that are sold inside its parks, the Disney Store and online.

The “It’s a Small World” ride first opened in 1964 at the New York World’s Fair prior to opening at Disneyland. A version of the ride also is in the Magic Kingdom, in Orlando, Tokyo Disneyland, Disneyland Paris, Hong Kong Disneyland. Disney has yet to announce the list of attractions that will be part of Shanghai Disneyland.

The musical boat ride features over 300 animatronic dolls representing the children of the world.

More Digital

  • Rachel Whitney Joins Spotify as Nashville

    Rachel Whitney Joins Spotify as Nashville Head of Editorial

    Rachel Whitney, formerly of YouTube, is joining Spotify as the Head of Editorial for Nashville, she announced in a social media post (which recently has become a method of the streaming giant announcing new employees).  A source close to the situation points out that the company now has two female executives at the helm of [...]

  • RM, V, Suga, Jin, Jimin, Jungkook,

    BTS' New Video for 'ON' Breaks YouTube Premiere Record (Watch)

    BTS have dropped their second official music video from their new album, “Map of the Soul: 7,” for the song “ON” — and within minutes of it dropping, the song became the biggest YouTube Premiere of all time, with 1.54 million concurrent viewers tuned in for the clip’s debut on YouTube Premieres. According to the [...]

  • Lisa Holme

    Discovery Hires Hulu's Lisa Holme to Lead Streaming Strategy

    Lisa Holme, a Hulu veteran who had been leading its international expansion strategy, has joined Discovery in a newly created role to oversee content and commercial strategy for the company’s direct-to-consumer streaming group. Discovery named Holme to the newly created role of group senior VP, content and commercial strategy, in Discovery’s direct-to-consumer group. She is [...]

  • Peloton

    Peloton Settles Legal Fight With Music Publishers

    Peloton settled a lawsuit filed by members of the U.S.’s music-publishing trade organization that had sought more than $300 million in damages over the interactive-fitness company’s alleged use of 2,468 unlicensed songs. The National Music Publishers’ Association (NMPA), which represents American music publishers and songwriters, and Peloton together announced that they have “fully settled” the [...]

  • Gary Levine and Jana Winograde Showtime

    Showtime, HBO Broaden Scope as Parent Companies Aim to Grow Their Audiences

    For years, the halo around premium cablers such as HBO and Showtime has been integral to their branding. Their parent companies in a past life — Time Warner and CBS, respectively — seemed to be content with the tens of millions of subscribers each had accumulated. But now, shepherded by new corporate owners — AT&T’s [...]

  • Josh Simon - Netflix

    Netflix Hires Nike Exec Josh Simon as VP of Consumer Products

    Netflix’s burgeoning consumer products group has a new boss: Josh Simon, who is leaving Nike to join the streaming giant. Simon, who’s also a Disney and Color Force alum, has been named VP of consumer products for Netflix. Based in L.A., he will start at the company the week of March 2 to oversee the [...]

  • Bob Chapek Disney CEO

    Why Wall Street Is Unhappy (for Now) With Disney's CEO Change

    We all knew the end was coming. Bob Iger had promised, time and again, that the end was coming. But the rather abrupt announcement Tuesday afternoon that he would relinquish his longtime role as CEO of the Walt Disney Co. — and that theme parks head Bob Chapek would succeed him at the top of [...]

More From Our Brands

Access exclusive content