The free Story app, available for Apple’s iPhone and iPod touch, automatically organizes personal media on the devices into “stories,” which can be customized, saved and published via Facebook, email, blogs or on Disney’s Story.us website.
“When we become moms, our iPhone instantly becomes the go-to device to capture the spontaneous moments of family life,” said Brooke Chaffin, senior veep Disney Interactive Family. “With Story, we’ve created an easy-to-use app that takes this content and creates meaningful narratives and stories that can be shared with friends and family with just a few taps.”
Story app was published Wednesday in Apple’s iTunes App Store, and Disney plans to run TV ads promoting the Story app. Mouse House teased plans for the app last week at its Digital Content NewFronts presentation in New York.
On Tuesday, Disney posted boffo earnings for its fiscal second quarter. Profits were up 32% thanks to ad growth at ESPN, box office for “Oz the Great and Powerful” and high attendance at theme parks.