×
You will be redirected back to your article in seconds

Disney Wants Mom-Generated Content with ‘Story’ App

Mouse’s interactive unit releases free app for parents to create shareable moments

Disney Interactive, angling to deepen Mouse House’s brand affinity with moms (and dads), launched a mobile app that turns photos and videos into shareable personal narratives.

The free Story app, available for Apple’s iPhone and iPod touch, automatically organizes personal media on the devices into “stories,” which can be customized, saved and published via Facebook, email, blogs or on Disney’s Story.us website.

Disney sees a prime sponsorship opportunity with Story, although at launch the app does not have any advertising, according to a rep.

“When we become moms, our iPhone instantly becomes the go-to device to capture the spontaneous moments of family life,” said Brooke Chaffin, senior veep Disney Interactive Family. “With Story, we’ve created an easy-to-use app that takes this content and creates meaningful narratives and stories that can be shared with friends and family with just a few taps.”

Story app was published Wednesday in Apple’s iTunes App Store, and Disney plans to run TV ads promoting the Story app. Mouse House teased plans for the app last week at its Digital Content NewFronts presentation in New York.

Users can auto-generate a story around a set of pictures or videos, or add their own captions, pages of text, themes and layouts. All stories are saved in the app and backed up to Apple’s iCloud.

On Tuesday, Disney posted boffo earnings for its fiscal second quarter. Profits were up 32% thanks to ad growth at ESPN, box office for “Oz the Great and Powerful” and high attendance at theme parks.

Popular on Variety

More Digital

  • Fire TV News

    Amazon Launches Ad-Supported News Video App

    Amazon officially announced its long-rumored ad-supported news video service Tuesday. The new service will be available on Fire TV devices as well as Fire tablets, and rely on videos from publishers including CBS News, Reuters, Huffington Post, Bloomberg, People, Cheddar and others. News coverage served up through the app includes livestreams as well as on-demand [...]

  • Marvel-SiriusXM-podcasts

    Marvel Creating 'Substantial' Number of Exclusive Podcasts for SiriusXM

    Marvel’s Wolverine, Hawkeye, Black Widow and Star-Lord — and potentially more characters down the road — are getting their own podcasts on SiriusXM and Pandora. SiriusXM and Marvel Entertainment announced a multiyear pact under which Marvel will create a “substantial amount” of exclusive podcasts for SiriusXM and Pandora, including both scripted and unscripted series and [...]

  • Polygon

    Quibi Orders Daily Gaming-News Series From Vox Media’s Polygon

    Quibi latest idea about “essential” daily programming? A hopped-up, rapid-fire dispatch about video games and gamer culture. The mobile subscription-video startup, led by founder Jeffrey Katzenberg and CEO Meg Whitman, ordered a daily culture and gaming news show from Vox Media’s Polygon. The yet-to-be-titled series will span headlines, trend deep-dives, first-look previews of new game [...]

  • The Netflix logo is displayed at

    Netflix Stock Falls After Verizon Announces Disney Plus One-Year Giveaway

    Netflix investors, already skittish about the looming entry of Disney and Apple into the competitive streaming space, pushed the stock down as much as 4% in morning trading Tuesday. The drop came after Verizon announced a deal with Disney to offer Disney Plus for 12 months free to all unlimited wireless customers and new Fios [...]

  • Markus Stoll (Harry G), Lisa Bitter,

    Amazon Greenlights German Series Starring Comedian Markus Stoll

    Amazon Studios has greenlit a German comedy series titled “The Bedfellow” (“Der Beischläfer”) starring comedian Markus Stoll, who is popular locally for playing a funny guy named “Harry G” who satirizes life in his native Bavaria. Shooting has started in Munich on the six-part series, which is directed by  Anna-Katharina Maier (“Die Klempnerin”) and  produced [...]

  • Disney-Plus-mobile-app

    Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers

    Verizon is giving away Disney Plus — the Mouse House’s new streaming service debuting next month — free for one year to all of its wireless customers on unlimited-data plans, under a broad new partnership between the two companies. When Disney Plus launches Nov. 12, the telco will begin offering 12 months of the video-streaming [...]

More From Our Brands

Access exclusive content