×
You will be redirected back to your article in seconds

‘Disney Infinity’ Game an Early Hit for Disney Interactive

Big gamble seems to be paying off for Disney Interactive which was in need of a hit after years of losses

While it has yet to release sales numbers, Disney Interactive can count its multi-platform game “Disney Infinity” an early hit.

Disney is “extremely happy with the early days of ‘Infinity,'” according to Jay Rasulo, senior executive VP and chief financial officer of the Walt Disney Co.

Rasulo touched on the game’s sales performance since its August release, during a discussion at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference on Thursday.

SEE ALSO: Can ‘Disney Infinity’ Turn Around the Mouse House’s Worst Performing Division?

He was hesitant to pronounce the game a definitive hit for Disney Interactive, given that it’s only been out in stores for several weeks, but did reveal that it’s selling “on par” with the launch of Activision’s hit game “Skylanders Giants,” last year, which features a similar combo of action figures and videogame to play. Activision will release a third version, “Skylanders SWAP Force,” this fall.

Separately, Disney said it sold 294,000 starter pack units for the game in the U.S. during the last two weeks of August, a strong start for the title, according to a spokesperson.

Popular on Variety

That’s good news for the long struggling Disney Interactive division that put considerable investment behind the creation and launch of “Disney Infinity,” that features many of the Mouse House’s more popular characters, movies and TV shows.

With kids back in school, sales have slowed, but there’s anticipation “of very big things in the holiday selling period” to come for “Infinity,” Rasulo said.

Disney has been surprised at just who is playing the game.

“It’s a little older than we anticipated,” Rasulo said, with the average “Infinity” player being 13, and the game even selling well to 20-somethings.

That’s largely because the game is appealing to hardcore gamers, Rasulo said, with “Infinity” also selling better than expected at stores like Gamestop, frequented primarily by hardcore gamers, not the casual gamer that tends to purchase titles from larger retailers like Walmart or Target.

The game is also selling better on consoles like the Xbox 360 and PlayStation 3, but not Nintendo’s handheld devices or consoles.

“It means core gamers are very interested” in “Infinity,” and signals that “all indications are great” that the game will continue to grow for Disney in the primary holiday sales season, Rasulo said.

More Digital

  • NFL

    NFL Responds to Widespread Hack That Hijacked Social-Media Accounts

    The NFL, a week before Super Bowl LIV, was targeted by a hacking collective that temporarily commandeered social media accounts across Twitter and other platforms for the league and multiple teams. In the attack, 15 of the NFL’s teams — including the Super Bowl-bound Kansas City Chiefs and San Francisco 49ers — as well as [...]

  • A security guard wears a mask

    China’s Media Regulator Cuts 'Entertaining' TV Content During Coronavirus Crisis

    China’s media regulator has responded to the deadly coronavirus epidemic sweeping the country by cutting “entertaining” TV shows and boosting news programs, it said Tuesday, at a time when millions are stuck at home under quarantine. The announcement comes just days after it declared it was also doing the opposite: actively working to bring in [...]

  • LUNA NERA

    Netflix Unveils Third Italian Original, 17th Century Witchcraft Series 'Luna Nera'

    Netflix and production company Fandango on Tuesday unveiled the streamer’s third Italian original “Luna Nera” (Black Moon), a fantasy rooted in historical reality about a group of women accused of witchery in 17th century Italy. The innovative show will drop on January 31 in the roughly 190 territories where Netflix operates. Shot in Rome’s revamped Cinecittà Studios [...]

  • Boris Johnson Grants China's Huawei Limited

    UK Grants China's Huawei Limited Role in 5G Network, Despite Security Concerns

    The British government, led by Prime Minister Boris Johnson, decided Tuesday to allow Chinese tech giant Huawei to build parts of the country’s 5G network, in defiance of U.S. concerns over national security risks and the potential for Chinese espionage. The U.K.’s National Security Council green-lit the move to go ahead with “high risk vendor” [...]

  • ICM Partners

    ICM Partners Promotes Six Agents to Partner Status

    ICM Partners has promoted six agents to partner status. ICM’s partner class of 2020 features four women and two men drawn from disciplines across the agency: Courtny Catzel (Non-Scripted), Di Glazer (Theater), Shade Grant (Non-Scripted), Andrea Johnson (Concerts), Craig Shapiro (Talent) and Howie Tanenbaum (TV). The promotions bring the number of partners at ICM to [...]

More From Our Brands

Access exclusive content