×

Discovery’s Revision3 Snaps Up Phil DeFranco’s YouTube Network

DeFranco, whose YouTube channels have generated more than 1 billion views, will join Revision3

Revision3, the online-video unit of Discovery Communications, has acquired Phil DeFranco’s portfolio of YouTube video channels and ventures, DeFranco Creative.

Financial terms of the deal were not disclosed. Under the terms of the acquisition, DeFranco will join Revision3 as senior VP of Phil DeFranco Networks and Merchandise. DeFranco, whose videos have generated more than 1 billion views on YouTube since 2006, produces popular shows include “The Philip DeFranco Show,” “SourceFed” and “The Vloggity.” DeFranco Creative has 25 employees, including talent.

“We’ve had a blast working with Phil and his team as an affiliate, and we can’t wait to take the relationship way beyond 11,” Revision3 topper Jim Louderback said in announcing the pact. “Phil knows better than anyone working the web today how to delight audiences, build passionate fanbases and launch new franchises.”

DeFranco’s channels now average 50 million views monthly and have nearly 2.6 million subscribers. He has already worked with Discovery, serving as on-air host for Discovery Channel’s “Shark Week Chompdown” in 2012. Last year, DeFranco inked a deal with Revision3, which has provided ad-sales and production support to his firm.

Other special events by DeFranco have included live coverage of the most recent Democratic and Republican National Conventions and the 2012 U.S. presidential race.

“Working with Jim and Revision3 the past few years has been as immensely fun as it has been profitable,” DeFranco commented. “This new relationship will provide the ability to do all of that better and build a network focused on quality and authenticity.”

Discovery acquired Revision3 in May 2012. Earlier this month Revision3 debuted the TestTube network, aimed as young males, stocked with new and existing online shows.

For the DeFranco transaction, Discovery and Revision3 were advised by Proskauer Rose LLP. Michael Bienstock of Semaphore Tax and Business Solutions was the exclusive business advisor to DeFranco Creative, with Hubert Smith Jr. of HTS Media Law advising on all legal and contract representation.

More Digital

  • apple AR patent application

    Apple Patents Gesture, Expression Tracking for Mixed Reality Headset

    Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users. The company applied for a patent to track these kinds of inputs, and combine them with information gathered from outward-facing sensors for mixed reality experiences. The patent application in question, simply titled [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

  • Nigeria’s Kunle Afolayan: African Audiences Shouldn’t

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

More From Our Brands

Access exclusive content