You will be redirected back to your article in seconds

Discovery Bringing Facebook’s ‘I F***ing Love Science’ to Online Video and Science Channel

Social-media phenom Elise Andrew will host 'IFLS' segments on TestTube website and TV

How much more new media can a traditional media company get? Discovery Communications is launching a new online and TV series with a profane interjection in the title.

Discovery announced a pact with the British creator of Facebook page “I Fucking Love Science,” Elise Andrew, to host regular video segments on media company’s TestTube online network and Science Channel. In Discovery’s usage, the IFLS title is represented with asterisks or other characters obscuring the actual word.

In early 2012, Andrew launched the IFLS Facebook page, posting pictures, factoids, witticisms, news and Internet memes related to science and nature. She now has more than 6.6 million followers on the social site.

Terms of the deal were not disclosed. Discovery said the project is a co-production with Andrew.

On Friday, Discovery’s TestTube website launched the first episode on the IFLS online video channel, with new eps to premiere every Friday. Videos are also available at the YouTube IFLScience channel.

In addition, Andrew and Science Channel are developing an IFLS television project to premiere over the course of the next several months.

SEE ALSO: Discovery’s Revision3 Snaps Up Phil DeFranco’s YouTube Network

The 20-something Andrew studied biology, animal sciences and evolution studies at U. of Sheffield in England. In each IFLS episode, she will discuss news and advances from the world of science, as well as her favorite curated posts from that week and address fan feedback. She runs a “child-friendly” version of the Facebook page called “Science Is Awesome” at facebook.com/ScienceIsSeriouslyAwesome.

Discovery has been bulking up in the Internet media biz. The company acquired online-video startup Revision3 division in 2012 in a deal reported to be worth between $30 million and $40 million. This May Revision3 launched TestTube, an ad-supported online network stocked with nonfiction programming aimed at young males, and acquired DeFranco Creative, run by popular YouTube personality Phil DeFranco.

More TV

  • Game of Thrones Fan Theories

    Best Fan Theories for the Final Season of 'Game of Thrones'

    [pmc=related] After eight seasons, “Game of Thrones” fans will finally see if their long-held theories will pay off. Dozens of important characters and a complex plot have made diehard viewers try to foresee plot twists for years. With the original R+L=J theory confirmed, meaning that Rhaegar Targaryen and Lyanna Stark were the real parents of [...]

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

  • Tryion Lannister Game of Thrones Episode

    'Game of Thrones' Season 8 Episode 2 Leaks

    The second episode of “Game of Thrones'” final season has leaked online ahead of its Sunday night debut. Fear not, “Thrones” fans: though the internet is dark and full of spoilers, this post is free of any details from Season 8 episode 2. Rumblings of a leak began on the “Game of Thrones” Reddit and [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • Adam Lambert, of Queen, performs at

    Adam Lambert Back to 'Idol' to Mentor Finalists Through Queen's Catalog

    Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]

More From Our Brands

Access exclusive content