DC Entertainment Gives Fans ‘All Access’ Look at Super Heroes with Web Series

Comic book company orders up second season of behind-the-scenes show hosted by Blair Herter and Tiffany Smith

DC Entertainment is feverishly looking to exploit how its iconic comic book characters save the day across a wide variety of platforms from films to smartphones. The hard part is making sure fans can keep up.

The company quietly launched “DC All Access” in October as a weekly online series it hoped would provide a behind-the-scenes look at the inner workings of the comic book giant.

Twelve episodes, hosted by Blair Herter, a former regular of G4’s “Attack of the Show,” and Tiffany Smith (see above), were initially ordered. But after viewership has grown for the initial eight episodes that have been produced, DC has expanded the series’ run to a second season with 24 episodes.

Produced by Telepictures Prods, a sister Time Warner-owned company behind “The Ellen DeGeneres Show,” “Extra” and “TMZ,” “DC All Access” features Herter and Smith interacting with DC executives in the company’s Burbank and New York headquarters or attending events like Comic-Con to shed light on the latest films, TV shows, video games, animated projects, and of course, comic books to feature characters from DC, Vertigo and MAD.

That essentially means anything having to do with the company’s more iconic heroes like Batman, Superman, Wonder Woman, The Flash, Green Arrow and the rest of the Justice League, as well as characters like Neil Gaiman’s Sandman or long running series “Fables.”

Each episode is available on DCComics.com and the company’s YouTube page. While viewership isn’t massive by any means so far, it has grown. On DC’s YouTube page, the first episode was viewed by 86,186. Episode 7 is up to 116,327. The eighth installment bowed Tuesday. See some of the videos below.

The first installment focused on the new “Superman & Wonder Woman” comicbook, MAD-sponsored commercials and a recap of New York Comic Con, for example. Other episodes have featured cast members from “Arrow,” taken a look at the “Batman: Arkham Origins” game, the making of “Man of Steel,” Zack Snyder’s 75th anniversary Superman short, and served up the only interview with Jim Lee on DC’s move from New York to Burbank.

But producers of “DC All Access” always aimed to do so from a fanboy’s perspective.

“We wanted to make fans aware of stuff we think is cool as fans,” said Jason James, VP of interactive marketing for DC Entertainment, who grew up on comics. “It’s how I learned to read.”

In addition to providing fans a closer look at DC from within, the series also served as a way to attract an audience to a corporate website that while it was relaunched in 2012, has long been short on compelling content.

DC felt a series like “DC All Access” was necessary to control the message of how it promoted its characters, especially as YouTube networks are targeting its same audience. But it had to be careful not do so with a glorified infomercial.

The key is to “talk like a fan,” James said. “Fans can smell authenticity. YouTube leveled the playing field. What you do has to come from a genuine place. And if you call it ‘All Access’ you have to give them all access or people will call you out on it.”

Telepictures typically shoots two episodes of “DC All Access” back-to-back early in the morning from DC’s Burbank headquarters, whose lobby resembles Superman’s Fortress of Solitude, complete with costumes from “Man of Steel.”

Herter and Smith were chosen after DC conducted a host search. It wanted two individuals who were not only fans but had chemistry and could speak to each other as fans. “It was important we had the right mix,” James said. “Both are super fans.”

“Our fans have proven to be the most passionate and engaged audience among all areas of pop culture. ‘DC All Access’ is an opportunity for those fans to get to know DC Entertainment and its amazing employees, characters and stories in an even more personal and accessible way,” said Diane Nelson, president of DC Entertainment.

“This is something I would have wanted to host even it wasn’t being made,” said Herter, on set wearing a Green Lantern T-shirt. “To get this kind of access to the minds behind what I love is a nerd’s dream come true.”

More Biz

  • Superman

    DC Lays Off 3% of Staff in Structural Reorganization

    DC Comics has laid off about seven staff members — 3% of its 240 employees — as part of a structural reorganization that will result in a three-group system for the Warner Bros. division, Variety has confirmed. Those who have left the company include senior VP of sales trade marketing John Cunningham, VP of consumer marketing [...]

  • Ice Age Twentieth Century Fox World

    How a Kuala Lumpur Theme Park Became a Fox-Themed Fiasco

    Twentieth Century Fox executives looked around in 2013 and decided it was finally time for the historic studio to get into the theme park business. Fox had seen Disney and Universal expand into Japan and China, slowly conquering the globe with their resort businesses. So they came up with a bold idea to grab a [...]

  • ally billboard a star is born

    Oscar Campaign Spending Reaches New Heights in Competitive Season

    The escalating cost of awards campaigning may reach an all-time high this season as heavyweights such as “Roma” and “A Star Is Born” battle for Oscar gold. The quest for an Academy Award has always been expensive, but Netflix’s hunger to nab its first best picture win, coupled with the presence of legitimate studio contenders [...]

  • Brian Graden and Brad Grey

    'It Boy' Seeks to Drop Salacious Suit Against Brad Grey and Brian Graden

    A self-described Hollywood “It boy” has asked for permission to drop a salacious lawsuit that asserted sexual misconduct claims against the late Paramount CEO Brad Grey and former MTV executive Brian Graden. Rovier Carrington, who filed the suit last May, notified a federal court on Jan. 18 that he was withdrawing his claims. Judge Katherine [...]

  • Former movie producer Harvey Weinstein (L)

    Harvey Weinstein Hires New Lawyers Who Repped Kobe Bryant and Rose McGowan

    Harvey Weinstein has hired a new legal team to handle his rape and sexual assault case in New York, including attorneys who represented one of his most prominent accusers, actress Rose McGowan. Weinstein has hired Jose Baez and Ronald Sullivan, of the Baez Law Firm in Miami; Pamela Mackey of Denver, Colo.; and Duncan Levin, [...]

  • Bryan Singer: New Allegations of Sex

    Bryan Singer Hit With Fresh Allegations of Sex With Underage Boys

    UPDATED: Bryan Singer, the director of “Bohemian Rhapsody,” has responded to new allegations published in the Atlantic on Wednesday that he engaged in sexual misconduct with underage boys. In the report, four men allege that Singer had sexual encounters with them when they were teenagers in the late 1990s. One of the men, Victor Valdovinos, [...]

  • 'Zootopia' Land Coming to Shanghai Disneyland

    Disney to Open 'Zootopia' Land at Shanghai Theme Park

    The Shanghai Disneyland theme park is to be expanded with the construction of a themed land based on the “Zootopia” animated film and its characters. It will be the first “Zootopia” land at any Disney park worldwide. “The rapid rate of expansion at Shanghai Disney Resort demonstrates our confidence and commitment to the company’s future [...]

More From Our Brands

Access exclusive content