×

David Koechner Releases Instagram Movie (15 Seconds at a Time)

Will "Steady and Shakes" birth the "instamovie" genre?

Movies may be getting longer and longer at the box office, but that’s not the case on Instagram.

David Koechner (“Anchorman,” The Office”) and friend Harland Williams (“Dumb and Dumber”) have made the first “instamovie,” a short film on Instagram Video, the new 15-second clips available on the Facebook-owned photo-sharing app.

Koechner released the movie, called “Steady and Shakes,” on his Instagram account Sunday in eight 15-second parts, the entire movie clocking in at two minutes. The buddy-cop  omdcy stars Koechner as Steady, a cool and collected though incapable cop, and Williams as his trembling sidekick, Shakes. It chronicles their well-intentioned yet fruitless efforts of policing the neighborhood in slapstick fashion.

The production is about as low budget as possible, being shot at Koechner’s home one afternoon with iPhones and sound effects provided live with nearby phones and laptops. Koechner’s friends and neighbors served as extras.

The idea originated two years ago in a brainstorm with the two comedians, but was shelved until Instagram released their video feature one month ago, creating easy distribution.

Instagram released their video feature last month on the heels of the release of Twitter’s own six-second video vehicle, Vine. Koechner and Williams aren’t the first in entertainment to take advantage of either venue; most recently Open Road Studios released a new trailer for “Jobs” starring Ashton Kutcher via Instagram.

The conclusion of “Steady and Shakes” is slated to follow on Koechner’s Instagram account next month.

More Digital

  • Illustration of the video streaming company

    Netflix Insists It Won't Move Into Selling Advertising

    Netflix wants you to know: It doesn’t have any plans now or in the future to start running commercials on its streaming service. Company execs have have regularly explained that being ad-free is a core part of Netflix’s attractiveness to consumers, and the strategy has been a standard part of its “Long-Term View” mission statement [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix to Launch Lower-Priced Mobile-Only Plan in India

    Following several months of testing, Netflix is getting ready to officially launch a mobile-only plan in India. Priced significantly below its regular subscription plans, the new plan is meant to help the company better compete with local players like Hotstar. Netflix announced the step in its Q2 2019 earnings letter to investors Wednesday, writing: “We [...]

  • Always Be My Maybe

    'The Perfect Date,' 'Always Be My Maybe' Draw Big Crowds on Netflix

    Rom-coms are working for Netflix: “The Perfect Date,” a romantic comedy starring Noah Centineo from the company’s hit movie “To All The Boys I’ve Loved Before,” has been viewed by 48 million subscriber households in its first four weeks on the service, Netflix revealed Wednesday. And “Always Be My Maybe,” starring Ali Wong and Randall [...]

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Ryan Chanantry - Topic SVOD

    First Look Media's Topic Plans to Launch Subscription VOD Service (EXCLUSIVE)

    Can Topic execute a solid pivot into premium video? The digital storytelling outlet of Pierre Omidyar’s First Look Media thinks it can put together a niche Netflix-style subscription-video service curated to appeal to young “culture cravers.” Topic plans to launch the subscription VOD service in the fourth quarter of 2019, stocked with hundreds of hours [...]

  • Dan Ahdoot

    This New Podcast Lets You Take a Peek Into Celebrities' Fridges (EXCLUSIVE)

    Comedian Dan Ahdoot wants to show you a side of celebrities you haven’t seen before — which is why he is having them open up their fridges. Anyone appearing on Ahdoot’s new podcast “Green Eggs & Dan,” which was launched by the podcast network Podglomerate Wednesday, has to bring along a photo of the inside [...]

More From Our Brands

Access exclusive content